Association perspectives on event management By Mariska van der Veen, MCI Amsterdam

London, 25 September 2015

Mariska van der Veen Account Director at MCI Amsterdam Executive General Manager

World Glaucoma Association Management of Administrative Office

Glaucoma Research Society

Introduction

Program

Types of associations

Management options

Event management at associations

MCI Amsterdam & cooperation associations

Different types of associations

Professional Trade Federation

Other type of associations

Non-Governmental Organizations:

Charities

Clubs (social, sport, art, culture)

Patient groups

Management options

• Volunteer managed

• Volunteer assisted

• Association management company

• Stand alone

Typical governance structure

Event Management at Associations

Board/Committee meetings

Industry meetings

Special educational programmes

Annual/biennial congresses

Cooperation with event suppliers

Association

Management

Polictics

History

One-off full PCO services

Selection of PCO services

(one off or core PCO)

DMC services

Core-PCO

MCI Amsterdam & cooperation with association clients

World Glaucoma Association

Glaucoma Research Society

European Hematology Association

WGA / WGC team at MCI

Our team will work closely together with Mariska van der Veen

and Sherwin Gentle of the WGA Executive Office as they are

based in the same building.

WGA Executive Office

Ex. Director & Operational Manager

WGA Account Manager

Project Manager Industry relations

Manager

Abstract Manager Registration

Manager

MCI Project Manager at office

in destination Housing Manager

WGC Project Manager

11

WGA

Association Management & Core-PCO (full services) since 2005

Glaucoma Research Society

Our team will work closely together with Mariska van der Veen

and Sherwin Gentle of the WGA Executive Office as they are

based in the same building.

12

MCI Amsterdam Management Administrative Office - membership Biennial meeting - Sponsorship - Registration

MCI Seoul Biennial meeting - Logistics - Social program - On-site management

Key succes factor: Intense communication between MCI offices, coordinated via Amsterdam

Annual congress of the

European Hematology

Association & MCI

Our team will work closely together with Mariska van der Veen

and Sherwin Gentle of the WGA Executive Office as they are

based in the same building.

13

2001: 2000

2005:

3500

2015:

9800 (

Venue selection Logistics Sponsorship Exhibition Social program Abstract handling Registration Housing

3 key elements for a succesfull long-term collaboration, by Carin Smand, Managing Director of the European Hematology Association

“1. Trust

2. Clear definition of responsabilities

3. Constant exchange of information”

Close

relationships

with Board,

Committees &

industry

Cost-effective

cooperation

5 key benefits for

association cooperation

with core-PCO

Innovations

based on past

experiences

Understanding

of association

goals &

implementation

via events

“Win/Win”

Consistent

level of

quality, all

around the

world

More information

American Society for Association Executives www.asaecenter.org Associate Management Institute www.amcinstitute.org

Questions?