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Ficosa International SA
2005 company profile edition 2
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Page i
Ficosa International SA
2005 company profile edition 2
November 2005
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Page iii
Table of contents
Multi-user licence edition............................................................................................ iiCopyright statement ..................................................................................................ii
Table of contents ........................................................................................................ iiiList of tables................................................................................................................ ivjust-auto.coms research portfolio ............................................................................. v
Incredible ROI for your budget single and multi-user licences.............................. vjust-auto.com membership ........................................................................................ viChapter 1: Company Dossier...................................................................................... 1Chapter 2: Worldwide Locations ................................................................................ 4Chapter 3: Financial Analysis..................................................................................... 6
Chapter 4: Competitor Analysis .................................................................................7Chapter 5: Key Events................................................................................................. 8Chapter 6: SWOT Analysis........................................................................................ 11
Strengths................................................................................................................ 11Weakness .............................................................................................................. 11Opportunities.......................................................................................................... 12Threats ................................................................................................................... 12
Chapter 7: Customers................................................................................................13Chapter 8: Products................................................................................................... 14Chapter 9: Product Development ............................................................................. 15Chapter 10: Prospects ...............................................................................................17Online sources of information..................................................................................18
Free email newsletters ........................................................................................... 18Other research reports ........................................................................................... 18Global news and feature articles............................................................................ 18Search the web ...................................................................................................... 18
Your feedback ............................................................................................................ 19
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Page iv
List of tables
Table 1: Key companies of Ficosa International, globally, across operatingdivisions ................................................................................................................... 4
Table 2: Key financial performance of Ficosa, 2000-2004....................................... 6
Table 3: Automotive products of Ficosa International ............................................ 14
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Page v
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Chapter 1 Company Dossier Page 1
Chapter 1: Company Dossier
Company name
Ficosa International SA
Business activity
Headquartered at Barcelona in Spain, Ficosa International SA is one of the leading
manufacturers of automotive mirrors globally. The company also supplies a wide range
of products such as parking brakes, gearshifts, air ducts, sunvisors and automotive
security systems. The company has four operating divisions namely: Rear-View
Systems, Command & Control Systems, Plastics & Electrical Systems and Security &
Locking Systems. The company has widespread presence in Europe, Latin America,
Asia and NAFTA regions, and produces more than xxmillion rear-view mirrors annually.
In the fiscal ended December 2004, Ficosa posted a turnover of xxx.xx million, an
increase of x.x% over 2003.
Stock symbol
Ficosa International SA is a private company and therefore its shares are not listed on
any stock exchange.
Key executives
Jos M Pujol Artigas, Chairman
Jos M Tarrag Fabo, Vice-Chairman
Jos M Tarrag Pujol, Executive Vice-Chairman
Javier Pujol Artigas, CEOJosep M Serra Permanyer, Financial Director
Joan Caellas Permanyer, Procurement Director
Victor Solano, Corporate Human Resources Director:
Jordi Casas Gomila, Command and Control Systems Managing Division
Enric Vilamaj Fontanet, Rear-View Mirrors Managing Division
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Chapter 2 Worldwide Locations Page 4
Chapter 2: Worldwide Locations
Ficosa International SA is headquartered at Barcelona, Spain and employed
approximately x,xxxpeople across 18 countries, as of December 2004. The following
table illustrates the global presence of the company across its various operating
divisions.
Table 1: Key companies of Ficosa International, globally, across operating divisions
Country Company
Command & Control Systems Division
Spain Fico Cables SA (Saint Guim); Fico Co Cables SA (Rub); FicoCables SA (Barcelona); Fico Cables SA (El Burgo De Osma); Fico
Co Triad SAFrance Maurice Lecoy Ficosa International SAItaly Ficosa International SrlBrazil Ficosa Do Brasil LtdaIndia Tata Ficosa Automotive Systems Pvt LvdPortugal Fico Co Cables Lda
Argentina Ficosa Argentina SAMexico Ficosa North America SA De CVUSA Ficosa North America CorporationKorea Daeshin Machinery IndCo Co Ltd
Rear-View Systems Division
Spain Fico Co Mirrors SA (Mollet Del Valls); Fico Co Mirrors SA (Nalda);
Fico Co Mirrors SA (Soria)Germany Wilke FicosaItaly Fico Mirrors Italia (Morcone); Fico Mirrors Italia (Venaria Reale)France Fico Mirrors France-Dieuze; Fico CIPA SA RLPoland Fico Mirrors PolskaTurkey Fico Mirrors Trkiye
Argentina Ficosa Argentina SAMexico Ficosa North America SA De CV (Salinas, Victoria)Brazil Ficosa Do Brasil LtdaUSA Ficosa North America Corporation
Plastics and Electrical Systems Division
Spain Fico Transpar SA (Soria); Fico Transpar SA (Rub); Fico ITM SA(Rub); Fico ITM SA (Sant Guim De Freixenet)England Ficosa International LtdFrance Seric FicosaSlovenia SEP doo FicosaUSA Ficosa North America CorporationBrazil Ficosa International Ltd
Argentina Ficosa Argentina SA
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Chapter 3 Financial Analysis Page 6
Chapter 3: Financial Analysis
In fiscal 2004, Ficosa International SA posted revenues of xxx.xxmillion, an increase
of x.x% over 2003. The companys cash flow (operating income plus depreciation) stood
at xxmillion. Ficosa had investments of xx.xxmillion for the year ended December
2004.
Table 2: Key financial performance of Ficosa, 2000-2004
(In millions of , unless other wise stated)
2000 2001 2002 2003 2004
Turnover xxx.xx xxx.xx xxx.xx xxx.xx xxx.xxProfit before tax N A N A xx.x xx.xInvestments xx.xx xx.xx xx.xx xx.xx x.x
Number of employees x,xxx x,xxx x,xxx x,xxx x,xxxFiscal ended December 31stSource: Ficosa International
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Chapter 4 Competitor Analysis Page 7
Chapter 4: Competitor Analysis
Ficosa Internationals key products are mirrors for passenger cars, and industrial &
commercial vehicles. Worldwide competitors include Magna Donnelly (business division
of the Canada-based automotive components manufacturer Magna), Japan-based
Ichikoh and Murakami Kaimeido, US-based Gentex and Germany-based Schefenacker
AG. Ficosas Rear-View Mirror Division, which ranks among the top three suppliers
globally, produces nearly xxmillion units yearly and has presence in Europe, North &
Latin America and Asia. The company is strongly growing vis--vis the mirror markets in
Africa and the Near East. In Africa, Ficosas Rear-View Mirror Systems Division
commanded a market share of 20.6% and in the Near East, it held xx.x%, as of 2004.
Ficosas Command & Control Systems operating division faces intense competition
across its products worldwide. Prime competitors worldwide of the division include US-
based Dura Automotive Systems Inc and Teleflex Incorporated, Germany-based Kuester
& Co GmbH, and Italy-based Sila Holdings Industriale, among several others. Electronic
and technological content is expected to account for over xx% of the vehicle cost by
2010. Keeping with this trend, customers are seeking higher functionality,
communication abilities, performance, energy efficiency and affordability in vehicles.
Ficosas chief competitor, Dura Automotive, is interested in providing increased
mechatronics, which have both mechanical and electronic benefits. Further, with steel
prices soaring very high and affecting several companies, Dura is considering replacing
heavy and conventional metals like steel with lighter metals like aluminium. This is also
due to rising environmental concerns. Increasing steel prices have substantially
squeezed the profit margins of companies like Tower Automotive, as the automakers are
unwilling to share the burden of these increases.
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Chapter 5 Key Events Page 8
Chapter 5: Key Events
Ficosa Internationals history began in the year 1949, when Mr Jos M Tarrag and Mr
Jos M Pujol established the company Pujol y Tarrag, to produce spare parts for
control cable. In the 1950s and 1960s, Ficosa began supplying to vehicle manufacturers
such as Seat (Fiat), Citron, Barreiros and Fasa (Renault). The company also
established new product lines such as windshield washers and steel cables, for which
new companies were established.
In the 1970s, the company added large players such as Ford, Peugeot, Nissan, and
Mercedes Benz to its list of customers, as the automotive majors set up manufacturing
operations in Spain. Ficosa established its first factory outside Spain in Porto, Portugal
to manufacture control cables. In 1974, the holding company Serco Co SA was
established, which was renamed a couple of years later as Ficosa SA.
In 1983, Ficosa commenced supply of components to General Motors (GM) in Spain.
The company, Ficosa SA, was renamed Ficosa International SA in 1987. Towards the
end of the decade, Ficosa expanded to other European (chiefly Western Europe)
countries such as Germany, the UK, Italy and France. In France, Ficosa acquired
Maurice Lecoy in 1989, and two years later, established Fico Co Cipa SARL, to supply
mirrors to the French automotive market. In addition, in 1991, the company founded Fico
Co Triad for R&D and manufacture of automobile gearshift systems. The next year,
Ficosa International Lda was established in Portugal and a second plant in the country
was inaugurated at Tondela. Ficosas first company in the American continent, Ficosa
North America SA de CV, was established in Mexico in 1993. In 1996, a development
and engineering centre, Ficosa North America Corporation, was established to cater to
the North American market in the US.
Ficosa marked its entry into the South American market with the establishment of Ficosa
Argentina and Ficosa do Brasil in 1997. The company also expanded into India with the
Tata Ficosa Automotive Components Company. In 1999, Ficosa acquired a company
manufacturing mirrors for industrial vehicles and buses in Germany known as
Metallwarenfabrik Wilke. In 2000, the company purchased the Mirror Division of Magneti
Marelli (part of the Spanish automotive major, Fiat) that was present in Spain, France,
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Chapter 6 SWOT Analysis Page 11
Chapter 6: SWOT Analysis
Strengths
The Rear-View Mirror Systems Division of Ficosa ranks among the top three suppliers in
the world. The division is unsurpassed in the global market, manufacturing xx million
units annually, covering major markets including Europe, Asia, NAFTA and Latin
American markets. The Rear-View Mirror Systems Division also holds strong positions
both in Africa and the Near East with market shares of xx.x% and xx.x%, respectively
(as of October 2004). The companys robust focus on R&D is also a key factor that
facilitates its sustainability as one among the leading automotive suppliers in the world.
As of June 2005, Ficosa held xxxpatents, of which xxpatents were filed in 2004.
A3, Ficosas joint venture with Fractus, is the only company that is authorised to make
use of fractal technology for automotive applications. A3 is therefore in a very strong
position as the sole designer and developer of high-performance miniature automotive
antennas. Furthermore A3 licensed its fractal technology to Nippon Antenna for the
development and manufacture of fractal aerials for Nippon Antennas customers Mazda
and Nissan.
Weakness
Ficosa depends on a very small number of customers for majority of its revenues. For
instance, in 2002, the company accounted for approximately xx% of its revenues from
just four customers namely: Volkswagen, PSA, the Fiat Group and the Ford Group.
Moreover, the top customers of the company predominantly derive a large portion of
their sales from Europe alone. In 2004, PSA depended on Western Europe for nearly
xx% of its sales, while the Fiat Group depends on Europe for nearly xx% of its sales, of
which Italy alone accounts for somexx
%. This exacerbates the region specific risks forFicosa. Further, the fortunes of companies such as Fiat and Ford Europe have been on
the decline for some years.
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Chapter 7 Customers Page 13
Chapter 7: Customers
Ficosa International SA serves automotive OEMs across xx countries in the world.
Ficosa maintains factories across the world near the production centres of its customers.The company supplies automotive components to almost every leading OEM worldwide.
The key customers of Ficosa include Volkswagen, GM, Ford, Renault, Audi, Saturn,
Mercury, SEAT, Nissan, Jaguar, Lincoln, Skoda, Peugeot, Mercedes-Benz, Saab,
Toyota, Citron, Chrysler, BMW, Porsche, Daewoo, Mitsubishi Motors, Alfa Romeo,
Ferrari, Iveco, Honda, Scania, Volvo and Fiat, among others.
In 2002, the company accounted for approximately xx% of its revenues from just four
customers namely: Volkswagen, PSA, the Fiat Group and the Ford Group.
Recent key customer contracts for Ficosa include the following:
In June 2004, Ficosa announced that it was to supply five lines of automotive
products to the French Group Renault. The products were intended for Renaults
new Logan model manufactured by Dacia, the Romanian arm of Renault. The
products to be supplied included exterior and interior rear-view mirrors, parking
brakes, pedal box and the like.
In October 2004, Ficosa entered into an agreement with Audi for developing the rear-
view mirrors of Audis new TT model. The top-end TT model sports car is set to enter
the market in the spring of 2006. With the agreement with Audi, Ficosa consolidated
its presence across all the brands of the Volkswagen Group (Volkswagen, Skoda,
SEAT, Bentley and Audi).
Some of the other major projects attained by Ficosa during 2004 include system
development projects for luxury vehicles such as BMW X3, Audi A4 and TT, VW
Touareg, Ferrari 430 and Nissan Pathfinder, a contract with Volkswagen for designing
future rear-view mirrors.
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Chapter 8 Products Page 14
Chapter 8: Products
Ficosa International SA supplies various automotive components for passenger cars,
commercial and industrial vehicles and motorcycles. However, the companys key
product area is mirrors. The following table illustrates the companys products across its
operating divisions for Automobiles (passenger cars) and Industrial & Commercial
Vehicles.
Table 3: Automotive products of Ficosa International
Operating Division Automobiles Industrial & CommercialVehicles
Rear-View Systems Internal & external mirrors,painted plastic components
Mirrors for trucks, buses(including the Wilke brand),Painted plastic components
Command & ControlSystems
Parking brakes, drive cables,gearshifts, mechanisms fordoors & seats
Gearshifts, drive cables,parking brakes
Plastics & ElectricalSystems
Windshield and headlamp,tanks/reservoirs, Air ducts,electric pumps, Sun visors,washers
Windshield and headlamp,tanks/reservoirs, Air ducts,electric pumps, Sun visors,washers
Security & Locking
Systems
Anti-theft systems, locking
systems and keys, door andtailgate handles
Source: Ficosa International
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Chapter 9 Product Development Page 15
Chapter 9: Product Development
On an average, Ficosa spends x% of its yearly turnover on R&D activities. The company
has technological centres in Europe and the US, which it considers to be the
cornerstone of its R&D activities. Recently, Ficosa inaugurated its new research centre,
Pujol y Tarrag, in Barcelona (Spain). The centre, which came up at an investment of
xxmillion, was constructed to deal with R&D chiefly for new car systems. As of June
2005, Ficosa held 675 patents, of which 56 patents were filed in 2004.
Some of the key recent product development events at Ficosa International recently are
listed below:
The Command and Control Systems Division of the company sees X-By-Wire
technologies as the future. The company considers R&D activities in the field of X-
By-Wire systems a key strategic area. Ficosas current portfolio of By-Wire system
products includes new generations of Electronic Parking Brakes, Throttle By-Wire
and Shift By-Wire. The company has planned an entire series of By-Wire systems to
be developed within a short time frame.
The Rear-View Systems Division of the company is focusing on both the passive and
active safety components in terms of R&D activities. Ficosa claims that it was the
first company to offer a vehicle rear-view mirror featuring a compact digital camera
with an integrated processor for blind spot detection. The technology is placed under
the category called Intelligent Integrated Safety Systems (eSafety). The company is
now able to work on the vehicles axes of vision, both rear and front due to
accumulated know-how. The rear-view mirror technologies of Ficosa include
electrical power fold, sensors, blin-k, light and electrochromic.
A3, the joint venture between Ficosa and Fractus, has been able to develop high-
performance automotive miniature antennas by making use of fractal technologys
space-filling capabilities. A3s automotive antennas can be integrated with existing
automotive components like rear-view mirror, which eliminates the need for
conspicuously visible external antennas. The products developed under the A3s line
of business are categorised under the product platform, MultiWave Antenna, which
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Chapter 10 Prospects Page 17
Chapter 10: Prospects
Between 1996 and 2003, Ficosas turnover grew at a CAGR of approximately xx%. In
November 2004, Ficosa announced that it expected to reach a turnover of 800 million
in fiscal 2004. However, in fiscal 2004 the company was able to post sales of 774
million, a x.x% growth over 2003. The growth in the companys turnover over the years
was largely aided by international expansion and concentration on R&D. Ficosas joint
venture with Shanghai Benyuan, a leading automotive rear-view mirror manufacturer in
China will enable the company to leverage the attractive Chinese market.
On the product front, Ficosa has enhanced its portfolio with its blind spot detector and
A3 fractal antennas. In April 2005, the A3 car aerial was presented with the prestigious
PACE (Premier Automotive Suppliers Contributions to Excellence) award in the US. A3
was the first and only Spanish company, as of April 2005, to receive the award. The
companys extensive push into the area of product development, particularly by its Rear
-View Systems Division, is earning recognition from key customers such as Volkswagen.
With the October 2004 agreement with Audi, Ficosa consolidated its presence across all
the brands of the Volkswagen Group comprising of Volkswagen, Skoda, SEAT, Bentley,
and Audi. In addition, A3s modern information technology system (fractal antennas) has
been selected for incorporation across some new Fiat and PSA models that are coming
into the market in the year 2006. A3 plans to manufacture over half a million fractal
antennas in 2007, which is in stark comparison with the overall turnover of xx,xxxunits
recorded in 2004 and reflects the companys perceived faith in the products future
success.
Overall, Ficosa is equipped for strong growth in the coming years, strengthening its
presence in Asia and Eastern Europe and developing innovative products, with a
expected turnover of xbillion by 2008.
Principal customers of Ficosa such as the Fiat Group and the Ford Group have been
experiencing slow down in sales for some years now. Moreover, its key customers, PSA
and Fiat, depend largely on Europe for their sales. This is a matter of concern for a
component supplier, such as Ficosa, as the CAGR of auto production (from 2005-2007)
is expected to decline by x.x% in Western Europe.
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