Post on 30-Mar-2015
Arlington fights the flu!Arlington
Fights
The Flu
Arlington
Fights
The Flu 20 April 2010 MAPH Presentation
Arlington Fights the Flu!Arlington Fights the Flu!
COMMUNITY MANDATE: Reduce spread of flu
GOAL: Increase the number of people in target groups
receiving seasonal flu vaccine by 25% in
Arlington by year 5 of the business plan.
WHY: Prevents illness and death
WHAT: Targets Kids and Service Workers
HOW: We take the vaccine to them!
A New PartnershipA New Partnership
Image from www.owningpink.com/tag/intuitive/
Why fight the flu?Why fight the flu?
Vaccination is the ultimate form of prevention. Vaccination is the ultimate form of prevention.
YETYET
Less than 40% in the US get vaccinated against flu.Less than 40% in the US get vaccinated against flu.
5% - 20% get ill with the flu every year.5% - 20% get ill with the flu every year.
200,000 people are hospitalized every year from flu.200,000 people are hospitalized every year from flu.
36,000 people die every year from flu.36,000 people die every year from flu.
The single best way to prevent the flu is flu vaccination.The single best way to prevent the flu is flu vaccination.
Why Fight Seasonal Flu in Arlington? Why Fight Seasonal Flu in Arlington?
0
5
10
15
20
25
'99 '00 '01 '02 '03 '04 '05 '06 '07 '08
Arlington
Northern VA
Virginia (VA)
Arlington Death Rate (per 100,000) from Flu & Pneumonia is 1.5 Times Higher than Northern Virginia (on average)
Target PopulationsTarget Populations
Children
High rates of infection
Spread germs effectively
Vaccinating children protects the whole community
Limited access to vaccine
Children: 36, 571
Target PopulationsTarget Populations
Hourly Wage Employees
Conference & Tourist Industry
High level of exposure to germs
Likely to work when sick
Vaccination Campaign Targets:
- Cab Drivers, 800 - Restaurant Workers, 5,178
(Total Hospitality & Food Services: 14,840)
Non-Traditional Sites – Where & WhenNon-Traditional Sites – Where & When
Site Audience October November December Total
Reagan National Airport
Taxicab Drivers 2nd Saturday each month 300
Business Districts (2)
Service WorkersCentral location in their business district
Each Tuesday, mid-late afternoonYear 2 & Beyond
Taylor Elem. School (22206)
Children3rd SaturdayMorning clinic
250
Walter Reed Community Center (22204)
Children 3rd SaturdayMorning Clinic
1st FridayEvening Clinic
500
Washington Lee HS (22201)
Children 1st SaturdayMorning Clinic
150
Virginia Hospital Center (22205)
Children 1st FridayEvening Clinic
3rd Saturday Morning Clinic
300
Total Year One 500 700 300 1500
ResourcesResources
PersonnelPersonnel Program Manager (0.08 FTE)Program Manager (0.08 FTE) Program Assistant (0.3 FTE)Program Assistant (0.3 FTE) Vaccinating nurses Vaccinating nurses
(seasonal)(seasonal) Volunteers (seasonal)Volunteers (seasonal)
Office Space/SuppliesOffice Space/Supplies SpaceSpace
Located at CountyLocated at County SuppliesSupplies
Office suppliesOffice supplies ComputerComputer Telephone serviceTelephone service VaccineVaccine Vaccine suppliesVaccine supplies
New Partnership; Structure
Annual Timeline
Collect and analyze data from survey. Identify key leaders. Revise marketing and education plans.
Design Surveys for business and community
Evaluation of process
Conduct clinics for worksites
Conduct clinics for children
Hire and train RN's and clerks
Schedule and prepare for clinics
Monitor production of vaccine
Identify criteria for clinic coverage. Review policies for vaccination and quality assurance and control .
Implement marketing and education plans
Develop marketing and community education plans
Evaluate previous vaccination season
Place Vaccine Order (for fall)
Program staff are identified and start
DecNovOctSepAugJulJunMayAprMarFebJan
Collect and analyze data from survey. Identify key leaders. Revise marketing and education plans.
Design Surveys for business and community
Evaluation of process
Conduct clinics for worksites
Conduct clinics for children
Hire and train RN's and clerks
Schedule and prepare for clinics
Monitor production of vaccine
Identify criteria for clinic coverage. Review policies for vaccination and quality assurance and control .
Implement marketing and education plans
Develop marketing and community education plans
Evaluate previous vaccination season
Place Vaccine Order (for fall)
Program staff are identified and start
DecNovOctSepAugJulJunMayAprMarFebJan
SafeSafeEffectiveEffective
ConvenientConvenientAffordableAffordable
Flu Shots Are:Flu Shots Are:
Fight the flu, Arlington! Get your flu shot today!
Marketing
Existing media networks of partners
Channel 8 cable TV The Arlington Connection & Sun-Gazette Social media – Facebook, Twitter Local Hispanic radio stations and newspapers Media outlets of all partners
Marketing and Outreach
Service Industry
Hotel Association Restaurant Associations Business Improvement
Districts Community Based
Organizations
Children
Arlington Public Schools Day Care Office Community and
Recreation Centers
Quality Control
Quality Assurance
Staff training
Proper storage and handling of vaccine
Standard precautions for vaccine administration
Informed consent
Screening of clients
Information Systems
Virginia Immunization Information System (VIIS) Custom reports
(individual or aggregate)
Data entry by assigned administrative staff
Measures of Success
Goal: Increase the number of individuals in the target groups who receive seasonal flu vaccine in Arlington by 25% between year 1 and year 5.
Intermediate measures: Percent increase in seasonal flu vaccine given year
to year. Vaccinate the number of persons to make outlined
revenue in Business Plan Years 1 through 5 (1500 in Y1; 1900 in Y5).
Number of new clinic sites established and maintained by Y5.
Risks Risks
AvailabilityAvailability
WillingnessWillingness
CostCost
Competitors & PartnersCompetitors & Partners
CompetitorsCompetitors Inova Health SourceInova Health Source Virginia Hospital CenterVirginia Hospital Center MaximMaxim CostcoCostco Safety Net ProvidersSafety Net Providers
PartnersPartners Ethiopian Community Ethiopian Community
Development CouncilDevelopment Council Arlington Public SchoolsArlington Public Schools Arlington County Parks Arlington County Parks
and Recreation and Recreation Business Improvement Business Improvement
Districts (BIDs)Districts (BIDs) RosslynRosslyn Crystal CityCrystal City
First Year Expenses
Vaccine,$15,000
Overhead (in-kind),$1,904
Salaries/Wages,$22,511
Supplies,$2,052
Marketing,$3,600
Fixed cost
Quasi-fixed cost
Fixed cost Variable
cost Fixed cost
Budget, Years 1 - 5Budget, Years 1 - 5Year 1 Year 2 Year 3 Year 4 Year 5
RevenueIn-kind Revenue 21,411.80 7,432.79Start-up Grants 5,000.00Fees for flu shots 37,500.00 47,600.00 49,700.00 54,750.00 57,000.00Total Revenue 63,911.80 55,032.79 49,700.00 54,750.00 57,000.00
Expenses
Hazardous waste disposal 132.00 132.00 165.00 165.00 198.00Marketing/direct mail 2,000.00 2,500.00 2,600.00 2,700.00 2,800.00Postage 1,600.00 1,750.00 1,850.00 1,950.00 2,050.00Mileage reimbursement 440.00 460.00 480.00 500.00 520.00Printing - forms 1,170.00 1,326.00 1,384.50 1,423.50 1,482.00Clinical Supplies (non-vaccine) 750.00 850.00 887.50 912.50 950.00Salary - PRN Nurses 2,563.00 3,000.00 3,200.00 3,400.00 3,600.00Salary - Prog Asst 10,075.00 10,377.25 10,688.57 11,009.22 11,339.50Benefits - PA (22%) 2,216.50 2,283.00 2,351.48 2,422.03 2,494.69Salary - Prog Mgr 5,915.00 6,092.45 6,275.22 6,463.48 6,657.38Benefits - PM (22%) 1,301.30 1,340.34 1,380.55 1,421.97 1,464.62Overhead 500.00 500.00 500.00 500.00 500.00Vaccine 15,000.00 17,425.00 18,637.50 19,618.75 20,900.00Rent 1,404.00 1,404.00 1,404.00 1,404.00 1,404.00
Total Expenses 45,066.80 49,440.03 51,804.33 53,890.45 56,360.20
Operating Budget 18,845.00 24,437.76 22,333.43 23,192.98 23,832.78
In conclusion, Arlington Fights the Flu! will…
Reach a new audience in a new
way with a new partnership
Decrease morbidity due to influenza in Arlington County
Fulfill our community mandate
Be self-sustaining & revenue generating
by year 3
Increase vaccination rates in target
populations by at least 25% in first 5 years