Post on 18-Aug-2020
Health and Wellness for all Arizonans azdhs.gov
Social Marketing Update Sharon Sass and Sue Briody
Arizona Nutrition Network
Health and Wellness for all Arizonans azdhs.gov
Objectives:
• Identify the “New” AzNN campaign schedule
• Access available resources for FY13 Fruit and Vegetables campaign
• Demonstrate the new inflatable games
Health and Wellness for all Arizonans azdhs.gov
FY 2014 Campaign Schedule
• Common messages across public health nutrition and physical activity programs
• Consistent with Dietary Guidelines 2013-2015 Message Calendar
• Cost-savings from two campaigns rather than three a year
• Tailoring messages for specific audiences
Health and Wellness for all Arizonans azdhs.gov
Message Schedule
• September 2013 – February 2014
Fruits and Vegetables More Matters • March 2014 – August 2014
Healthy Eating • Ongoing
Physical Activity and Breastfeeding
Health and Wellness for all Arizonans azdhs.gov
Message Schedule
• Continue “Keep it Simple” • Utilize www.eatwellbewell.org in all “calls to
action” • Rely on formative research to develop creative
concepts • Include online ads rather than television due
to costs
Health and Wellness for all Arizonans azdhs.gov
Contractor Downloads
• Survey Response - 72% (13 of 18 Contractors) • Use or Plan to Use Always or Often: Whole Grains - 77% Fruits and Vegetables – 85% Dairy – 85%
Health and Wellness for all Arizonans azdhs.gov
Contractor Downloads
• Comments – Many of the activities/games are for groups of adults in a
classroom setting. I would like to see more ideas for activities to do one-on-one with participants.
– I really-really love the fruit and veggie/whole grains/protein fact sheets.
– Please provide MORE of them. Especially adult lesson ideas that are available in English and Spanish.
Health and Wellness for all Arizonans azdhs.gov
Fruit and Vegetable Campaign
• September-December 2012 • Awareness more than doubled (56% 2012; 26% 2011) • Nearly 2 out of 3 Moms took action
(60% 2012; 40% 2011)
• Online and Mobile ads included in media mix • Media impressions increased
(23.5 million 2012; 42,886 2011)
Health and Wellness for all Arizonans azdhs.gov
Health and Wellness for all Arizonans azdhs.gov
Successful Nutrition Education
• Deliver frequent and ongoing services – Ensure message consistency (frequent, ongoing, consistent
messages)
• Use Multiple Channels • Obtain Community Support
Health and Wellness for all Arizonans azdhs.gov
Other Considerations
• Effectiveness of efforts • Linking community education and social
marketing efforts • WIC Outreach/Rebrand Project • FY2014 Budgets
Health and Wellness for all Arizonans azdhs.gov
2013 – 2014
Fruits and Vegetables
Campaign Materials
Health and Wellness for all Arizonans azdhs.gov
Adult Fun Food News
Health and Wellness for all Arizonans azdhs.gov
Kids Fun Food News
Health and Wellness for all Arizonans azdhs.gov
Senior Bulletin Recipe Cards
Health and Wellness for all Arizonans azdhs.gov
Kids Poster Adult Poster
Health and Wellness for all Arizonans azdhs.gov
Online Advertisements
Health and Wellness for all Arizonans azdhs.gov
Online Advertisements
Health and Wellness for all Arizonans azdhs.gov
AzNN Educational Games!
Fun, Fun, Fun!
Health and Wellness for all Arizonans azdhs.gov
Ball Toss Skeet Ball
Health and Wellness for all Arizonans azdhs.gov
Updated Display Board and Tic Tac Toe Game
Health and Wellness for all Arizonans azdhs.gov
Go Enjoy the Games!
Thank You!