Presentation byJohnny Wong

Hotmob Limitedm.hot-mob.comwww.hot-mob.com

NGO 2.0 Forum 2009

The Right Channel for Right Campaign?

The numbers tell: The Media is Definitely Changing

Over 11 million mobile subscribers in Hong KongMobile Penetration over 167.8%

(figures provided from OFTA)

4 millions of 2.5G and 3G services(figures provided from OFTA)

Average 44MB of data used with a web-connected phone and total 147,000 GB was used in a month (January 2009), 14 times more than data usage in

January 2007(figures provided from OFTA)

+500,000 iphone users in HK+900,000 apps in App Store worldwide

(figures provided from Apple Inc.)

Global Adspend on Mobile will reach US$913.5M in 2009 and forecast to US$13B by 2013

(report provided from GARTNER)

Why mobile?1. Mobile PenetrationPenetration = TV + Computer

2. SmartPhone is HOT!

3. Change of User Behavior and Generation

4. Data Tariff Plan is more affordable

5. More awareness of mobile marketing

6. Targeted Measurable results (ROI)

7. Anytime anywhere

How to make people engaged via Mobile?

Methodology: Social Media on the MOVE

The power of your peer group

A place to show up No boundaries Rich Media Cost effective

Do it WISELY!

Entity

Methodology: Instant Engagement Solutions

The effectiveness of direct marketing

Location text messages Direct-Dial-Out for enquiry Link to mobile site Downloadable User data acquisition Green and Targeted

Increase awareness instantly

Methodology: Display Advertising

Call for immediate action

Direct – Dial Out Acquire personal information such as email or phone number Link to mobile site Divert to App Store for download Mobile transaction Commercial or personal support

Methodology: New Media Identity

An extension to your EXPOSURE

capture people who are mobile provide relevant information, e.g. locations, offers etc. short clips video contents handset independent

http://www.greenpeace.orghttp://www.greenpeace.org

VSVS

http://m.greenpeace.org.cnhttp://m.greenpeace.org.cn

Methodology: Mobile Application

New Format of mobile marketing

Over 2.5B apps downloaded from app store

Customize functionality to match with each entity identity

In-app notification

Easy development, application and distribution

Case Studies: The Power of Mobile Banner

1% - 7%Click Through Rate

Promotion Period

10 times downloaded rate increased

Case Studies: The Power of Mobile Banner

Case Studies: The Power of Mobile Banner

10.Sep, 09 (Rank 8)

11.Sep, 09 (Rank 6)

13.Sep, 09 (Rank 3)

Rank to Top 3 from 100 within 4 Days

More Fun?Augmented Reality demonstration on mobile

Location Base Information

User Interaction

Visualized information

The difficulty is not the way to do, it’s about the action you take!

Are you ready to MOVE?