Post on 21-Apr-2017
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Barry Adams• Polemic DigitalGoogle AMP Case StudiesAre Accelerated Mobile Pages Really Worth It?@badams https://www.slideshare.net/badams/
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Barry Adams Doing SEO since 1998 Founder of Polemic Digital Co-Chief at State of Digital
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Anatomy of an Accelerated Mobile Page
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Is worth it?
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Except…
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Mobile News Carousels
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Mobile Publisher Carousels
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Non-AMP Articles
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AMP Articles
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Spot The Difference
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AMP Beyond News
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Example:AMP-ed Lead Gen
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Lead-Gen Website – AMP Pages
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Same Site – All Mobile Traffic
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Specific Page – AMP Version
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Specific Page – Non-AMP Mobile Search Traffic
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AMP Uplift?
?
+
=
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AMP Uplift!
+ 27% Mobile Traffic
+
=
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Goal Conversions?
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Goal Conversions!
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Another Example:AMP-ed Blog
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Non-AMP Blog Pages
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AMP-ed Blog Pages
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Mobile Traffic & Engagement
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Mobile Ecommerce
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Is worth it?
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MAYBE?
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Final Thought
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https://www.smashingmagazine.com/2017/03/world-wide-web-not-wealthy-western-web-part-1/
https://www.smashingmagazine.com/2017/03/world-wide-web-not-wealthy-western-web-part-2/
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The Next 4 Billion Internet Users…
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Web server
Edge server
Edge server
Edge server
Edge server
Edge server
Edge server
Edge server
Google AMP Cache
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Thank youbarry@polemicdigital.comwww.polemicdigital.com@polemicdigital@badams