Post on 27-May-2015
description
Enhanced opportunities through better connections
Presenting: Molly Wasko (Co-founder & CTO)Email: mwasko@indegree.com
Phone: (888) 509-1149www.indegree.com
Enhanced opportunities through better connections
How do we stay connected with our students once they graduate?
Enhanced opportunities through better connections
Current methods
Exit Surveys: 30-40%
Mail & Home Phone: 10%
Email Campaigns: 35%
Enhanced opportunities through better connections
The problem for universities
Financial Pressures: Need Alumni• More reliant on alumni giving• Public criticisms over tuition hikes
Reporting Pressures: Need Tracking• Higher education accreditation• Greater accuracy and transparency
Regulatory Pressures: Need Data• Higher Education Scorecard & Gainful Employment • What’s a degree worth?
Enhanced opportunities through better connections
The problem for students/alumniDo we have any
alumni with a psychology degree
who went into entertainment?
I want to go to Silicon Valley to
run my start-up – who can I reach
out to?
Enhanced opportunities through better connections
Enhanced opportunities through better connections!
Enhanced opportunities through better connections
Agenda
Who we are
What’s interesting about social networks
Why we got started
What we actually do
What we’ve found out
Future directions
Enhanced opportunities through better connections
Who we are
• Ties/Links− University− School/College− Major− Year
Tie• Actors/Nodes
− Individuals− Teams− Academic Units− Alumni
Actor
What is a network?
Enhanced opportunities through better connections
A set of actors connected by ties
Enables flow of resources
Enhanced opportunities through better connections
Strong vs weak tie networks
University
School/College
Academic Units
Enhanced opportunities through better connections
Strong vs weak tie networks
How can we maintain these strong tie connections and make them “actionable” for our students/alumni and university stakeholders?
Enhanced opportunities through better connections
University systems today
Academic units build relationships
Student sent to career services to find jobs
After graduation, we rely on alumni associations
Relationships with academic units are lost
The student lifecyle
Enhanced opportunities through better connections
Enhanced opportunities through better connections
Impacts on development
Enhanced opportunities through better connections
Actionable alumni ties
The solution
Professional Networking
TranscriptData
“Mash Up”
All AmericanUniversity
Enhanced opportunities through better connections
How do we go from here?Name Admit Term Graduated Term Graduated Year Level Degree School Dept Major
First Name, Last Name Spring 2008 Spring 2009 UG BS BU ACIS ACFirst Name, Last Name Winter 2000 Spring 2009 UG BS BU MMID IDFirst Name, Last Name Spring 2007 Spring 2009 GR MBA BU GSM BADMFirst Name, Last Name Summer 2008 Spring 2009 GR MBA BU GSM BADMFirst Name, Last Name Fall 2006 Spring 2009 UG BS BU MMID MKFirst Name, Last Name Spring 2007 Spring 2009 UG BS BU ACIS ACFirst Name, Last Name Fall 2005 Spring 2009 UG BS BU FEQM ECFirst Name, Last Name Fall 2004 Spring 2009 UG BS BU FEQM FNFirst Name, Last Name Fall 2006 Spring 2009 UG BS BU FEQM FNFirst Name, Last Name Fall 2009 Spring 2009 UG BS BU MO MGFirst Name, Last Name Spring 2008 Spring 2009 UG BS BU ACIS ACFirst Name, Last Name Fall 2005 Spring 2009 UG BS BU MO MGFirst Name, Last Name Fall 2005 Spring 2009 UG BS BU FEQM FNFirst Name, Last Name Spring 2007 Spring 2009 GR MBA BU GSM BADMFirst Name, Last Name Fall 2006 Spring 2009 GR MBA BU GSM BADMFirst Name, Last Name Spring 2007 Spring 2009 UG BS BU MO MGFirst Name, Last Name Spring 2006 Spring 2009 GR MBA BU GSM BADMFirst Name, Last Name Summer 2007 Spring 2009 UG BS BU MMID IDFirst Name, Last Name Summer 2007 Spring 2009 UG CGSP BU MKID PRSPFirst Name, Last Name Fall 2007 Spring 2009 UG BS BU ACIS ACFirst Name, Last Name Fall 2005 Spring 2009 UG BS BU FEQM FNFirst Name, Last Name Spring 2005 Spring 2009 UG BS BU MMID MKFirst Name, Last Name Fall 2007 Spring 2009 GR MAC BU ACIS MACFirst Name, Last Name Fall 2007 Spring 2009 GR MBA BU GSM BADMFirst Name, Last Name Spring 2006 Spring 2009 UG BS BU MO MGFirst Name, Last Name Spring 2008 Spring 2009 GR MBA BU GSM BADMFirst Name, Last Name Fall 2006 Spring 2009 UG BS BU MO MG
Enhanced opportunities through better connections
To here?
All American University
Enhanced opportunities through better connections
Help strengthen and leverage strong tie relationships
Enhanced opportunities through better connections
Step 1 – Find them
1. Provide us with a list of alumni
2. We match to LinkedIn profiles
3. We combine data sources to provide alumni tracking and analytics
Enhanced opportunities through better connections
Step 2 – Keep them
Enhanced opportunities through better connections
Same data, customized analytics
Development
Alumni Services
AcademicUnits
Career Services
Enhanced opportunities through better connections
Step 3 – Stay connected
Electronic Trace Data
Ability to Track Success
Mass Customization of Messaging
A/B Testing to Measure Impacts
Web 2.0 Methods
Enhanced opportunities through better connections
FAQs ???
1. We are NOT violating LinkedIn’s user agreement, privacy policy or API terms of use
We match data via public search and gain permissions through API
Enhanced opportunities through better connections
FAQ?
Enhanced opportunities through better connections
FAQs ???
2. We are NOT allowed to sell LinkedIn data
We create value by offering advanced analytics: matching, permissions and communication services – the LinkedIn data is free
Enhanced opportunities through better connections
Enhanced opportunities through better connections
Free form fields are messy
Enhanced opportunities through better connections
Growth trends on LIJun 29 Aug 2 1 month
University 1 47,177 47,984 807 1.7%University 2 67,593 69078 1,485 2.1%University 3 9,581 9,749 168 1.7%University 4 134,593 136492 1,899 1.4%University 5 128,182 130,063 1,881 1.4%University 6 91,684 93461 1,777 1.9%University 7 6,784 6,894 110 1.6%University 8 124,067 126,742 2,675 2.1%University 9 81,920 83,106 1,186 1.4%University 10 49,653 50,314 661 1.3%University 11 75,848 77,009 1,161 1.5%University 12 23,154 ??? 0.0%University 13 12,533 12,703 170 1.3%University 14 82,039 83,114 1,075 1.3%University 15 9,498 9,675 177 1.8%University 16 137,418 139,157 1,739 1.2%University 17 53,085 54,105 1,020 1.9%University 18 40,588 41,139 551 1.3%University 19 5,409 5,491 82 1.5%University 20 59,639 60,494 855 1.4%University 21 8,290 ??? 0.0%University 22 88,429 89,963 1,534 1.7%
Enhanced opportunities through better connections
FAQs ???
3. We are NOT competing with LinkedIn
We are trying to help build the user-base of social media platforms and increase their value to users
Enhanced opportunities through better connections
What have we found?
University Demos: 10
Sample Size: 8,500
Overall Matching: 38%
Enhanced opportunities through better connections
Accuracy of university data
Average # of Names for U: 6
# Picking U over B-School: 50%
Includes Year: 93%
Includes Degree/Major: 86%
Enhanced opportunities through better connections
% Match by year
1943
1950
1953
1956
1959
1962
1965
1968
1971
1974
1977
1980
1983
1986
1989
1992
1995
1998
2001
2004
2007
2010
0%
10%
20%
30%
40%
50%
60%
Enhanced opportunities through better connections
% Match by decade
1940 1950 1960 1970 1980 1990 2000 20100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
On LINot Found
7% 15% 26% 28% 37% 33% 50%
Enhanced opportunities through better connections
% Match by decade
1940 1950 1960 1970 1980 1990 2000 20100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
On LINot Found
7% 15% 26% 28% 37% 33% 50%
22% have not updated profile with a current position
Enhanced opportunities through better connections
Academic achievement
Associates Bachelors JD Masters PhD/Post0%
10%
20%
30%
40%
50%
60%
6%
40%
32%
51%
22%
Enhanced opportunities through better connections
Top degrees
ASNBSN
MAED
PhD/P
ostD
oc BAM
A JDBBA
MHADM BS
MBA
MS
MACC
0%
10%
20%
30%
40%
50%
60%
70%
6%
13% 15%
22%25%
30% 32%
39%
48% 48%55%
60% 60%
Enhanced opportunities through better connections
Academic Fields – Over 50%
Computer Science
Business
MBA
Economics
48% 50% 52% 54% 56% 58% 60% 62% 64%
61%
55%
55%
53%
Enhanced opportunities through better connections
Academic Fields – 30%-49%
Health Administration
Communications
Engineering
Counseling
Accounting
International Relations
Law
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
47%
40%
40%
37%
37%
34%
31%
Enhanced opportunities through better connections
Academic Fields – 20-30%
English
Humanities
Physics
Chemistry
Physiology
History
Political Science
Nurtition Sciences
Psychology
Microbiology
Medicine
0% 5% 10% 15% 20% 25% 30%
28%
28%
27%
27%
25%
24%
24%
23%
23%
23%
21%
Enhanced opportunities through better connections
Academic Fields – < 20%
Biology
Mathematics
Education
Exercise & Sport Science
Neurosciences
Other
Nursing
Criminal Justice
0% 5% 10% 15% 20% 25%
19%
18%
18%
18%
14%
13%
10%
6%
Enhanced opportunities through better connections
Prospect research
1970s 1980s 1990s 2000s 2010s0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
35.44%29.26%
37.62%
52.60%
74.29%
1,000 lost MBAs443 on LinkedIn207 abroad
Avg Alumni Donation: $235Donor Potential: $104,105
Enhanced opportunities through better connections
Conclusions
Only 38% on LI: Need to Build• LinkedIn needs broader user base• Facebook needs university and career data
U. Data is Messy: Need Accuracy• Students/Alumni need help with fields• University needs better ways to monitor
Missing Critical Data: Need Majors• Still missing key fields of degree/major program • Making strong tie connections actionable
Enhanced opportunities through better connections
It’s time for a comprehensive social media strategy for higher education
Enhanced opportunities through better connections
Competitive Pressures
Enhanced opportunities through better connections
Competitive Pressures
Enhanced opportunities through better connections
Social Media Strategy for HE
1. Allow users to easily give permission to share profile
2. Expand communications3. Reputation control & verified
degrees4. Connect users automatically5. Ability to create/manage alumni
groups
Enhanced opportunities through better connections
Allow users to easily give permission to share profile
Enhanced opportunities through better connections
Expanded communications
Enhanced opportunities through better connections
Reputation control & verified degrees
Enhanced opportunities through better connections
Connect users automatically
Enhanced opportunities through better connections
Connect users automatically
Enhanced opportunities through better connections
Ability to create/manage alumni groups
Enhanced opportunities through better connections
Why would a social media platform agree?
1. Universities can help build user-base of college educated professionals
2. Increase communications and value of time on platform
3. Users receive better functionality4. Education profiles would be
complete and accurate
Enhanced opportunities through better connections
Platform independence
Enhanced opportunities through better connections
Summary of services