Post on 18-Oct-2014
description
Apps Ecosystem Overview
Drew Ianni, Chairman, AppNation Summit
THE APP ECONOMY
KEY SUB-‐MARKET GROWTH
APPNATION Headlines
Spectrum, Please…It’s AT&T Calling
The Web is Dead...
Long Live The Internet!
Web 2.0 is Dead…Welcome to Net 3.0
Social Apps are Increasingly Mobile
Content, Commerce, and Communications: THE Mobile Touch Point
Building A Vibrant Independent Marketplace For The Connected Device Economy
• Discoverability:• 1997: “OMG, There’s 1 Million Websites!”• 2001: “OMG, There’s 500,000 Apps!”
• MoneDzaDon:• 1997: The Internet (Content) Should Be Free!• 2011: The Internet (Content) Should Be Free (someDmes)!• Ad-‐supported, Pay walls, freemium, subscripDons
• Business Model InnovaDons• 1997: Affiliates, Networks, Exchanges, IncenDve-‐Based• 2011: Affiliates, Networks, Exchanges, Games Mechanics, Cross & In-‐App, Virtual Currencies, etc…
• Froth!• 1997: Insanity: IPO Mania, “Burger” Roll-‐Ups, Blatant Stupidity• 2011: Insanity: Second Market ValuaDons, IPO (mild) Fever, IrraDonal Exuberance
It’s Déjà Vu: 2011 or 1997?
• The Uber Consumer Touch Point• ProliferaDon of Devices• Delivery Pla_orm For All Content (TV, Radio, Print) + It’s Personalized, Localized and “Mobile”• Tablet: The Holy Grail: Lean Back AND Lean Forward
• NaDve Apps vs Mobile Web??• Joe Consumer: Who Cares?• Producers: It Does Maeer. But Where To Place Bets?• Ask Me When We Are In a HTML6 / 5G World
• Dreaming of the Easy-‐Breezy Days of “Three Screens”• The 360-‐Degree World Has (Finally) Arrived
MARKETING & MEDIA IMPACT