Apps as MachinesThingsCon, BerlinMay 2, 2014

Boris AnthonyHannes JentschMartin Jordan

Boris Anthony@Bopuc

Hannes Jentsch@kaffeetrinken

Martin Jordan@Martin_Jordan

Who’s speaking?

Presenting

Image: mailer_diablo, Overhead projector, used during lessons in a classroomhttp://en.wikipedia.org/wiki/File:OHP-sch.JPG

• expanding the definition of ‘machine’: a physical thing that does a job, that fulfills a need (apps generally do the job of something we had before)

• something tangible, which affords us more opportunities for engagement

Reading

Image: shiwei xu, http://www.cgarchitect.com/2 012 /03 /reading-room8

• engagement with a broader spectrum of our senses

• which in turn engage a broader spectrum of our cognition

• which build deeper, richer memories

Navigating

Image: https://followmi2 ba.wordpress.com

• breaking down popular apps, finding the jobs they do

• imagining those jobs being done by a ‘machine’

• capturing the experiences these ‘machines’ produce and dwell on how we can bring more of those experience to the Things future

Toasting

As we start to make Apps as Machines, what are the building blocks of rich physical experiences we can draw from?

Hypothesis

A physical experience offers usso many opportunities for cognitive,and thus, emotional engagement.

Popular apps’jobs-to-be-done

Personasand Scenarios

Agenda

Make machinesand present them

Your task

Set up your group

Uncovering the jobs behind …

• in order to translate the apps into useful machines we need to understand what apps & services are doing:

- car2go gets you from A to B

- a drill hammer helps you to hang a painting on the wall

- Pinterest supports you in collecting and remembering things

Jobs-to-be-done Framework

Jobs-to-be-done describe the tasks that a product or service is carrying out. People don’t just buy products or just want to use a certain service. They ‘hire’ them to do a job.

— @ClayChristensen, http://www.christenseninstitute.org

• break down some of our favourite apps to their elementals

• examine aspects of their experience

• list the jobs, tasks they are performing

• What is Dropbox doing? What are the jobs-to-be-done?

Your task

Your task

6 Jobs 7 Minutes1 App

APPS AS MACHINES — Uncovering the jobs behind

Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad, and the web. With Dropbox you’ll always have your important memories and work with you.

Dropbox’s jobs-to-be-done*

Dropbox

— Jobs-to-be-done describe the tasks that a product or service is carrying out. People don’t just buy products or just want to use a certain service. They ‘hire’ them to do a job.

For example: Car2Go gets you from A to B. The drill hammer helps you to hang a painting on the wall. Pinterest supports you in collecting and remembering things. — @ClayChristensen, http://www.christenseninstitute.org

description and screens from Apple AppStore

APPS AS MACHINES — Uncovering the jobs behind

Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad, and the web. With Dropbox you’ll always have your important memories and work with you.

Dropbox’s jobs-to-be-done*

Dropbox

— Jobs-to-be-done describe the tasks that a product or service is carrying out. People don’t just buy products or just want to use a certain service. They ‘hire’ them to do a job.

For example: Car2Go gets you from A to B. The drill hammer helps you to hang a painting on the wall. Pinterest supports you in collecting and remembering things. — @ClayChristensen, http://www.christenseninstitute.org

description and screens from Apple AppStore

have my documents always with me

retrieve my documents wherever I need them

secure copies of important documents

show photos to my friends & family

collaborate with my colleagues

store my memories of important moments

The right machine for …

Adam31, European traveller ona trip through South Korea

Image: Nokia Brand Photography

• create a scenario with a distinctive point-of-view

• go through your job list, pick one and apply it for Adam

• What is Adam’s situation?

• What are his goals — in this specific situation?

• What are his needs to achieve this goal?

Your task

Job Story Framework

“Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.”

— @AlanKlement, https://medium.com/the-job-to-be-done/af7cdee10c27

Your task

7 Minutes1 Story1 Persona

APPS AS MACHINES — The right machine for …

31, European traveller on a trip through South Korea

JOB-TO-BE-DONE

STORY*

Adam

When (situation)

I want to (need)

So that (goal)

— “Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and

how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.” — @AlanKlement, https://medium.com/the-job-to-be-done/af7cdee10c27

retrieve my documents wherever I need them

I am back from a 3-day trip around the

islands where I’ve been 7 years ago with my university love

APPS AS MACHINES — The right machine for …

31, European traveller on a trip through South Korea

JOB-TO-BE-DONE

STORY*

Adam

When (situation)

I want to (need)

So that (goal)

— “Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and

how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.” — @AlanKlement, https://medium.com/the-job-to-be-done/af7cdee10c27

I am back from a 3-day trip around the

islands where I’ve been 7 years ago with my university love

and sitting in the hotel lounge in the evening

I can verify if I just re-visited the same place

where I have been almost a decade ago.

quickly find photos from a very specific

time and place and compare them to my recent ones

Input for your creation

Image: Gérard de Lairesse’s Allegory of the Five Senses (1668)

Your task

• Think touch, scent, vision, sound, taste – and beyond

• How can your machine be superior to an app that does the same job?

• How can they make use of our natural senses and cognitive abilities?

Your task

8 Minutes1 Cheat Sheet 1 Idea

APPS AS MACHINES — Input for your creation

Cheat Sheet

SENSES

CHARACTERISTICS

STATES

Vision /Sight

Material /Texture

Motion Fast Slow Position

Size /Amount

Full /Empty

Smell /Olfactation

Colour

Touch

Weight Range

Hearing /Audition

Taste /Gustation

Temperature / Thermoception

Balance /Equilibrioception

Time /Chronoception

Constant Rising Rhythmic

Constraints

Avoid screens Avoid keyboards Avoid Little Printers

Inspiration for your video prototype

Your task

• video-prototype to make ideas and concepts graspable

• allows you to discuss concepts with stakeholders

• time constraints help to compress and summarise a concept

• food for thought:- build an experience dummy with low-fi paper prototype- or focus on interaction (less than on situation)- or prototype with volume, while keeping shape simple- or follow a storytelling approach

Low-fi paper prototype

Acting out

Tap-to-record video app recommendations

Vine(6 sec)

Instagram Video(15 sec)

Spark(45 sec)

#ThingsCon

Example of 6-second service documentation

https://vine.co/v/br9z3 x2 2 gbw

Your task

2 0 Minutes1 Idea 1 Video

Your show-time

Meet Adam: Revisiting places on trip in South Korea

https://vine.co/v/MrwAFX5xOum

Take-aways

Take-aways

Leverageall human

capabilities

There areno new

base needs

Design forspecificcontext

From Amazon App …

… to Amazon Dash

Image: Amazon Fresh

• replacing barcode scanner functionality of app

• improved ergonomics & enhanced sensors for special use case

• physicality gives opportunity for more emotional engagement

• general observation: maturation from graduation projects to commercial applications

… to Amazon Dash

CreditsIcons:Max HancockDavid PadrosaJakob VogelOla Möller

Thanks! Thoughts?

Mister PixelNicolas MorandLuis PradoSimple IconsLuiza Peixe

—For more follow @AppsAsMachines on

Workshop impressions

Workshop impressions

Workshop impressions

Workshop impressions

Workshop impressions

Workshop impressions

Workshop impressions