App monetization

Post on 10-Feb-2017

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Transcript of App monetization

App Monetization

Surhid AmatyaMobile Application Developer

Monetize?

Ways to monetize the app

1.Advertising

2.Partnership

3.Sponsorship

4.In-app Purchases

5.Level of App

6.Notification

Way to Monetize

Advertising→ Advertising your app through other app→ Easy to get more user→ Obviously more users means more money

Way to Monetize

Partnership→ Teaming up with app having similar customer base→ Integrate their offer in your app and vice-versa→Create an integrated experience

Way to Monetize

Sponsorship→ Sponsor banners somewhere in the app→ Good way to drive in some revenue→ Eg: some apps with tags Sponsored by ABC

Way to Monetize

In-app Purchases→ Make user to buy something within from your app→ Eg: Game where you can pay money to skip a level

Clash of clans where you can buy gems to finish your task and jobs

Way to Monetize

Level of App→Define level of an too for the usages→ Sense what an app can do with different level

→ Eg: Google play music

Way to Monetize

Notification→ No, don’t push Ads → use notification to get back your user to app→ Getting back user means more user engagement→ more user engagement means more use of app, more use means more revenue