Maarten Schäfer Author - Keynote speaker

Founder CoolBrandsPeople

Anouk Pappers Brand Anthropologist Founder CoolBrandsPeople

@ANOUKPAPPERS @MAARTENSCHAFER

“YOUR REPUTATION IS YOUR MOST VALUABLE ASSET”

#COOLBRANDSPEOPLE

#COOLBRANDSPEOPLE

#COOLBRANDSPEOPLE

“THE REPUTATION ECONOMY”

#COOLBRANDSPEOPLE

REPUTATION IS A MATTER OF PERCEPTION

#COOLBRANDSPEOPLE

#COOLBRANDSPEOPLE

#COOLBRANDSPEOPLE

YOU ARE WHO GOOGLE SAYS YOU ARE

#COOLBRANDSPEOPLE

CLIENTS PARTNERS INVESTORS EMPLOYEES

A BOARD POSITION

IF YOU ARE LOOKING FOR :

#COOLBRANDSPEOPLE

EMPLOYEES

Research: Weber Shandwick

ARE LOOKING FOR YOUR ‘PURPOSE’

INVESTORS

Research: Weber Shandwick

ARE LOOKING FOR YOUR ‘VISION’

CLIENTS - CUSTOMERS

Research: Weber Shandwick

ARE INFLUENCED BY YOUR ‘CONTRIBUTION TO SOCIETY’

PARTNERS

Research: Weber Shandwick

ARE LOOKING FOR YOUR ‘ACHIEVEMENTS’

expertise profession

vision purpose

achievements contribution

IF YOU DON’T PUBLISH IT.. IT DIDN’T HAPPEN

#COOLBRANDSPEOPLE

YOU

expertise profession

vision purpose

achievements contribution

THE REPUTATION REALITY GAP

THE REPUTATION REALITY GAP

THE 2ND PAGE OF GOOGLE.. IS A GREAT PLACE TO HIDE THE BODY

#COOLBRANDSPEOPLE

THE REPUTATION REALITY GAP

1. ASSESSMENT

2. REALITY CHECK

3. CLOSE THE GAP