Post on 26-Dec-2015
Announcements
Today’s Class: E-Commerce/E-Business (Ch7) Web 2.0 and Social Networks (Ch9) Emerging Technologies (TG3)
Tues. Scenario Project Workday Excel Solver Tutorial
Can you name some of the first e-commerce companies? Books
Auction Site
What about:
E-Commerce/E-Business
http://www.cnet.com/1990-11136_1-6278387-1.html
Overview of E-Business and E-Commerce
Definitions and Concepts Types of E-Commerce Major E-Commerce Mechanisms E-Commerce Models Benefits and Limitations of E-Commerce
Definitions and Concepts
E-Commerce & E-Business
Pure versus Partial Electronic Commerce depends on the degree of digitization involved.
Types of E-Commerce
1. Business-to-Consumer (B2C) Amazon
2. Business-to-Business (B2B) Salesforce
3. Consumer-to-Consumer (C2C) Ebay
4. Business-to-Employee (B2E) UNCW
Major E-Commerce Mechanisms
1. E-Storefronts
2. E-malls
3. Auctions Forward Auctions Reverse Auctions
© ZOONAR GMBH LBRF/Age Fotostock America, Inc.
Benefits of E-Commerce
Benefits to organizations Makes national and international markets
more accessible Lowering costs of processing, distributing,
and retrieving information
Benefits to customers Access a vast number of products and
services around the clock (24/7/365)
Limitations of E-Commerce
Technological Limitations Lack of universally accepted security
standards Insufficient telecommunications bandwidth
Non-technological Limitations Perception that EC is unsecure Unresolved legal issues
Communitainment
Communitainment is the blending of community, communication, and entertainment into a new form of online activity driven by consumers.
Predictions: consumers will shift more than 50% of their content consumption over the next decade to communitainment formats (e.g., social networking, video, and photo sharing sites), displacing traditional forms of media content like TV, magazines, and large Internet sites.
Chapter Opening Case: From Social Networks to Social Commerce
PROBLEM:
•Local Advertising for businesses•Building a client base
SOLUTION:
•Social Commerce
Is this good or bad for small businesses?
Emergence of Web 2.0
Web 1.0 => Content Consumption, most users consuming information from websites (creation of information limited to those with websites)
Web 2.0 => Content Creation and Information Sharing•Collective intelligence (Wikis)•Remixable applications and data (Mashups)•Social interaction (SNSs)
Positions in Web 2.0
• Brand Ambassador• Digital Content Manager• Engagement Coordinator• Online Content Coordinator• Social Media Analyst• Social Media Coordinator• Social Media Designer• Social Media Strategist
Positions include both internal and external management of social media
AJAXweb development technique allowing refresh of only certain data
Tagginga keyword or term that describes a piece of information
RSSProvides information you want, when you want it, without having to surf to sites
9.1 Underlying Technologies
Tagging
RSS
Tagging Example: Geo-Tagging
Tagging information on maps (ex. pictures, restaurants, etc.)
• Instagram moves to geo-tagging
• Starbucks contest
9.2 Web 2.0 Applications
Many Web 2.0 applications use the underlying technologies just presented, including:
Web 2.0 Media Blogs and Blogging Wikis Netcasting Crowdsourcing
Web 2.0 Media
Video
Music
Photographs
Provide user generated media content and promote tagging, rating, commenting and other interactions
Blogs
Blogs: the actual siteBlogging: the act of adding messages to a blogBlogosphere: collection of millions of blogs
How can companies leverage these sites?Small Businesses - Ex. Cooking BlogMarketing purposesPublic input
Politics
Wikis
Site allowing anyone to post and make changes to material on that site
Types:•Internal•External
Netcasting
Distribution of digital media for playback on digital media players or PC.
• Podcasts• Videocasts
Organizational use:
•Training and Education•News and Announcements•Change Management•Internal Conference•iTunes University
Crowdsourcing
Issue: Company has a problem that can not be handled internally
Solution: Crowdsourcing (taking a job traditionally performed inside a company and outsourcing to a group – open call)
Social Networking Sites
Sites allowing users to upload content to the web
Content Consumption => Content Creation
Organizational Uses:•Internal •External
Personal Use: •Online Identity Management
Other uses of SNS….
Iranian Election
During the aftermath of the Iranian election in 2009, protesters’ only link to the outside world:
Social Gaming
Zynga – 90% of revenues come from users converting real cash into virtual currency (e.g. farm coins)
Customer Engagement•Effective use: Southwest and Customer Complaints•Can also result in blunders: KitchenAid and Whirlpool
Make Sure You Know Who is Tweeting!
Social Network Aggregator
List of Social Network Aggregator programs and apps:
http://www.pcmag.com/article2/0,2817,2401298,00.asp
Example: Seesmic (Web)
Chapter 9 - Exercise
Now that we have discussed the potential opportunities Web 2.0 applications can provide organizations, group with others in your row and discuss what types of social technologies can be used to solve the issues presented in the different scenarios.
Introduction
Stages in the evolution of IT infrastructure:Standalone
mainframe
Mainframe and
dumb terminals
Standalone PC
LAN
Enterprise
computing
Cloud computing
Mobile computing
Server Farms
Source: Media Bakery
Contain hundreds of thousands of networked computer servers.
Examples:
•Google – estimated to use 900,000 servers.
•Facebook Server Farm
Virtualization
Virtualization allows companies to make one server appear to be multiple, virtual servers.
Benefits of Virtualization: Cost Savings (low number of physical servers)
Enhanced Agility
More Service Oriented Focus of IT Dept
Cloud Computing
Tasks are performed by computers physically removed from the user and accessed over a network
http://www.technologyreview.com/news/506976/how-to-steal-data-from-your-neighbor-in-the-cloud