BLUE ECONOMY

RAIN Partner Exchange Meeting

Amsterdam | The Netherlands –December 10th 2013

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The_Blue_Economy_mov.mp4

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Replace something with nothing

Multiple benefits / cash flowsUse what is locally available

Nature: few species rich biodiversity

14-11-2013

Systems thinking; waste does not exist

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Source: Luigi Bastagnino

Source: Luigi Bastagnino

Setting up business without money

ENTREPRENEURSHIP WITHOUT MONEY!?!

‘NEW LOGIC THAT ALLOWS ME

THAT I DON’T NEED MONEY IN MY POCKET

IN ORDER TO START MY BUSINESS’

MOST PEOPLE’S REACTION

‘YOU NEED MONEY, YOU CAN’T DO WITHOUT’

‘ I AGREE I DIDN’T SAY I DIDN’T NEED MONEY.

I SAID I DIDN’T NEED MONEY IN MY POCKET’

FORGET THE TRADITIONAL MBA PRINCIPLES

LOOK AT WHAT IS LOCALLY AVAILABLE

HIDDEN CASHFLOW

EXAMPLE STARBUCKS SPAIN

EXAMPLE KATSHOEK GEBOUW

MULTIPLE BENEFITS

SYSTEM THINKING

CLUSTER – CREATE AN ECOSYSTEM

Create a Community

with different characters

Don’t start in the centre,

START IN THE PERIPHERY

LESS MONEYLESS EXPENSIVELESS EXPERIENCEMORE PROBLEMS

Respond to basic needs with what you have, introducing innovations inspired by nature, generating

multiple benefits, including jobs and social capital, offering more with less…

Questions?