Post on 30-May-2018
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2008International Off-Air
Brand Guidelines
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Logo
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Logo on whiteLogo on black
Logo
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Logo / Hero Colour
Trademark symbol must always be present
Minimum height 8mm
COLOUR - PMS 375
R - 145
G - 212
B - 0
C - 47
M - 0
Y - 100
K - 0
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contents
toolkit ‘A’ line brand device
Logo
Logos on Black & White
Hero Logo
Logo Colours (on white)
Logo Colours (on black)
Colour Values
Exclusion Zones 1
Exclusion Zones 2
Colour Theory
Font Specification
1
2
3
4
5
6
7
8
9
10
‘A’ Line Strap Device
‘A’ Line Logo Rotation
‘A’ Line Strap Usage
Print Examples 1
Print Examples 2
Print Examples 3
Print Examples 4
Print Examples 5
Print Examples 6
Print Examples 7
Print Examples 8
Contacts
11
12
13
14
15
16
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18
19
20
21
22
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Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.
Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com
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Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.
Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com
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Exclusion ZonesNO type should be within these areaswith the exception of website details [as shown]
discoverytv.comdiscoverytv.comdiscoverytv.com
Preferred Exclusion Zone
e.g. Billboard, Press ad, etc.
Exclusion Zone for applications
involving limited spacee.g. Web banners, Skyscrapers, etc.
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What not to do
discoverytv.com discoverytv.com
discoverytv.com discoverytv.com
no type hereno type
here
no t ype here
no type here
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Colour
sadness / purity / power / health / joy / healing / understanding /
integrity / romance / longing / safety / danger / wisdom / peace /
We have chosen our palette from the vast array of rich and wonderful colours within the animal
kingdom. This wide pallete illustrates the diversity of the natural world.
Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to
find with its audience.
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‘A’ Line Strap Device
7.6
strap is cut at 7.6
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large logo is rotated at 7.6
7.6
‘A’ Line Logo Rotation
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discoverytv.com
‘A’ Line Strap Usage
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Print Examples
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Font ArialPrimary Font Arial Bold
Font Arial Bold
discoverytv.com
“The quick brown fox jumps over the lazy dog.”
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Print Examples
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Print Examples
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Print Examples
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Print Examples
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Print Examples
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Print Examples
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Print Examples
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Contacts
Lester Mordue, International Creative Director lester_mordue@discovery-europe.com
Douglas Lerner, International Marketing Manager douglas_lerner@discovery.com
Sarah Wilson, International Production Manager sarah_wilson@discovery-europe.com