Post on 20-Jun-2015
Trendyol
Trend Company Social Business Plan
Anıl Sural
EXECUTIVE SUMMARY EXAMPLE : TREDNYOL.COM
Globalization is effect all over the world. Therefore; people want to wear good brand clothes. Brands determine social status and all individuals want to wear favorable and trend brands. It also effect Turkey so branding has increased in Turkey. Trendyol.com is a private shopping web site which sells fashion textile products up to 90% discount customer.
EXECUTIVE SUMMARY EXAMPLE : TREDNYOL.COM The main goal of Social Business is provide poor people; defective, cheap, clearance,high quality and good brands. On the other hand, we want to provide work opportunity disable people and they can earn money and they are going to feel free in the society. Our district is Sultanbeyli where close trendyol operation center and so many poor people live there.
EXECUTIVE SUMMARY EXAMPLE : TREDNYOL.COM Our shop is going to be in Turgut Reis. Because Trendyol has shop for rent
and they want to give donation us. Trendyol com
the most sought-after brands and
designers, in March 2010, set out the aim of makingaccessible to everyone. A pioneer in
fashion since its inception, with the mission tosupport designers in this direction a lot
ofTurkish designer was the first site to offer their products for sale on the
Internet.
EXECUTIVE SUMMARY EXAMPLE : TREDNYOL.COM
As of the end of 2011 more than 4 million
members and more than 1000 young team of
600 people, serving a range trendyol.com
brand, founded by a giant Operations Center
carries out the shipment of the package every
day, tens of thousands.
1. BUSINESS DESCRIPTION
Social Business ConceptTrend and Trenyol can start social business by establishing a company sell cheap, defective and clearance sale poor people and this shop disable people are going to work there. Leftover pieces of old collections from Trendyol’s can also be sold in the stores and Trendyol could get a from cost of goods sold. Trendyol will donate one shop in Sultanbeyli which we can sell and earn money for it. Finally Trendyol provide the logistics and supply chain. Supplier will provide some of the goods.
Management Team
Anıl Sural and Dorukan Tipici, the founder of Trendyol
who is Demet Mutlu, will be on the executive board.
Marketing manager will be Assit. Prof. Meltem Kıygı
Çallı and Finance Manager will be Prof. Suat Teker could
be other board members. Emre Aykanat general
manager with e- Business and retail background should
be employed to run the social business in a sustainable
way.
Products/Services Description
Our products are textile, accessories, bags, cosmetic,
electronic, office supplies and shoes. And these are
defective, end of series and clearance. All will be cheap
and we will buy from trendyol charge. Most of them
famous brand and environment friendly. Price will be
under market prices.
Social Purpose
Trend has a two role for this our Social Business.
First one is Trend supply good quality textile, accessories, bags, cosmetic, electronic, office
supplies and shoes for poor people. These goods will be
super cheap when you compare original price. It is
not for only clothes our customer can find electronic,
accessories etc because it is not main point clothes. They
should feel good when they buy their demand for life and
for feel same with other people.
Social PurposeSecond main socail purpose is we want
participate labor force people with disabilities. Disable people
should work if they want because we live equal world.
They had same penalties when they were born or during
he year with accident but training of people with
disabilities in a job they can do the basis of capacity, making
them efficient provision of economic and social well-
being, it is essential to ensure people with disabilities
employed in order to obtain benefit from vocational
rehabilitation services.
Social impact can be measured in various ways, such as:
- Number of members of vulnerable groups employed by the Social Business
- Percentage of the handicapped employed by the Social Business
- Average increase in household income in employees
- Number of beneficiaries having received cheap, good quality textile, accessories, bags, cosmetic, electronic, office supplies and shoes.
2. MARKET ANALYSIS
Trend Social Business Line will proivde defective, cheap,
clearance,high quality and good brands.
The collection will be positioned in a medium price
range and our main work with men clothes, women
clothes, baby and child clothes. In addition it accessories, shoes and handbags, household appliances and cosmetic.
2. MARKET ANALYSIS
Our product range is so large we do it because first
reason if poor people live in this society, they would like
to use bags, accessories etc. they can feel equal with
other people. Second reason about quantity Trend's
product which we want to sell in Sultanbeyli these are
clearance, defective so we didn't want to focus only one.
Our reason a few product can be defective and if we
choose large concept we can enlarge our product.
Industry and Outlook
Our concept is so different so their is no real competitive
for us. We can tell some of the e-business which are web
Site and they sell from there. But they sell high profit rate and they cannot sell our price because our goods
are clerance, defective and out of stock. GenereallyWholesaler does our business but they sell like YKM
and Boyner. Our advantage is we do not pay any rent for
our Shop and our customer who is poor and they live our district where is Sultanbeyli.
Industry and Outlook
We can give example some boutique and grocery shop
where people buy men clothes, women clothes, baby
and child clothes. In addition it accessories, shoes
and handbags, household appliances and cosmetic.
Second hand shop can be our competitor. But there is a
few shop in Sultanbeyli like it. And people want to buy
first use. Our product will be first use but second hand
price. And quality and high standart produt we want to
sell our dear customer.
3. ORGANIZATION
Trend will be locate in Sultanbeyli, İstanbul. Our shop
will be given by Trendyol and they want to donated it for
us. Management will be Anil Sural and Dorukan Tipici.
Okan University Academic Staff would like to support
us. Marketing Asist. Prof. Meltem Kıygı Çallı and
Finance Prof. Suat Teker will be help for our project.
Disable people are going to work our shop.Trednyol.com will help transportation and
logistics issue. Trendyol located in Tuzl and Trend
Social Business locate Sultanbeyli. It is close
Trendyol’s warehouse.
3. ORGANIZATION
Some of the time wholesaler will help for transfor our
shop. Trendyol’s joint ventures company would like to
support us.
Human Resources
Our manager team will be our founder who is Anıl Sural
And Dorukan Tipici. Marketing and Finance department
will be help by our academic Asist. Prof Meltem Kıygı
Çallı and Prof. Suat Teker. Our shop will be open on
Monday till Friday 10.00-20.00. Saturday will be 10.00-
22.00 and Sunday will be on 12.00-18.00. We want to
start with 3 people. And it will increase during the
moths. Because Trend want 2 days off for our worker.
Suppliers
Trendyol is the main suppliers for what we sell in Trend
Shop. And they will support for the shop. In the second phase, broaden range of
suppliers to other garment producers in the wider area. Our
location is very good that we can meet and others can
support us beause it is close the organized industrial zone.
Trendyol is an experimental retailer we are lucky that
we work with this brand.
4. MARKETING AND STRATEGY
Trend Company(TC) establihed in 2012 and Chief
Executive Officer is Anıl Sural. General Manager is
Dorukan Tipici. We are going to open shop in Sultanbeyli and we want sell quality brand to
customer.We don’t manufacturer it because if we do it
could be More expensive Trend will buy defective and clearance products from Trendyol for non
profit. We cannot determine price because it would be so
many kind. But we can give an example for price
policy. US POLO shoes are 100 Turkish Lira in Boyner. Trednyol.com sell it 40 TL. And if it defective or
it is
4. MARKETING AND STRATEGY
clearance we can buy it like 15 TL and we can sell it our
Trend Store 20 TL. It is good price when you compare
non quality China like Carrefour they sell there 25 TL so
Our good good quality brand and it is cheap.Marketing and Finance will be our Prof.
Distribution will be done through Trendyol as well as shop-in-
shop concepts with selected retail partners
Distribution Channels
Possible distribution channels targeting especially poor
citizens could be:
Disable association, Employment agencies and social
authoritiesSultanbeyli Trend ShopSmall distribution networks- these could be
established in a second phase and supply remote areas,
thereby creating additional employment opportunities
for poor disable people.
Promotion StrategyWe want do word-of-mouth advertising. It is the
most effective an efficient. Some of people will buy
somethingAnd they will say other people. It is like chain. Sultanbeyli Municipality and mukhtars will
annouce poor people. We can do show card and put up
the close district. Social Media is other source that we
can useand people can learn us free. We can do web
site and Trendyol can helpus about that. Because
trendyol company is e-commercial and they know it how
to do very well.
Strategic AlliancesTrend will enter into various strategic
alliances, amongst others with: - Sultanbeyli Municipality: The Municipality
will help foradvertisement and transportation for
handicap. - Istanbul Metropolitan Municipality Disability Directorate Sultanbeyli Branch: They will help
for find employer and support find customer too.- Okan University: The University will help for
micro Credit and academic support for management
issue.