Android, Web Development and Digital Marketing

Post on 08-May-2015

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Seminar held at A.C Patil College for Engineering students by Techmaza Infotech in collaboration with Tech Vision. Major objective of the seminar was to educate the students about the latest trends in the industry of Android, Web development and Digital Market.

Transcript of Android, Web Development and Digital Marketing

www.techvision.org.in

www.facebook.com/techvisionedu

G-201Nerul Station ComplexNerul (W)Navi Mumbai 400 706

+91 8693 000 884

Digital MarketingWorkshop In

Collaboration with

Techmaza Infotech is a web development and Digital Marketing organization that has expertise in Web and Search Engine Marketing. We build creative and advanced websites that suites our client motto and business role. Our 24by7 service makes us unique and more interactive for solving complex issues based on web development and online marketing.

Web Developm

ent

Why Web Development & Internet Marketing?

Opportunity and Scope ?

Market trend and advancements

Worldwide retail web

sales will reach nearly

$1 trillionBy 2013

Global e-commerce sales are growing at

more than

19 %a year

What will you learn?

1. Getting Started with WordPress 2. Setting up WordPress 3. WordPress Plugins 4. Working with widgets 5. Adding the right content to your WordPress site 6. Blogging with WordPress 7. Customizing WordPress 8. Launching Your WordPress Site and After

Your own shopping cart website!

Introduction to Ecommerce and Shopping Cart 

Introduction to Opencart 

Installation and Configuration of Opencart 

Opencart extensions  

 Opencart plugins

 Opencart themes 

Admin Panel  and frontend 

Opencart Modules Payment gateway integration 

technique Working with database Managing the database Handling live projects 

Brief Of OpenCart Module

Digital Marketing

Search Engine OptimizationGoogle AdwordsGoogle Adsense Google AnalyticsSocial Media OptimizationContent Marketing

Search Engine Optimization

Introduction to SEO. Keyword Research. Competitive Analysis. Site Design and Architecture

On-Page SEO. Link-BuildingBlack Hat and White Hat SEO

SEO Measurement.

Internet Marketing

Introduction to Paid Search Marketing.

PPC Campaigning Tools

The PPC Auction. PPC Targeting Opportunities.

Keyword Research. Ad Copywriting. Paid Search Measurement.

What will you gain ?

 Improve your CV & Apply for more right job interviews. 

 Learn what others will learn later.   High career growth with advanced skills.   Work part time as a freelancer along with your studies. 

 Give companies extra reasons to hire you. 

 Earn commissions as an affiliate marketer. 

THANK YOU