The Google Project Management Team

LaSondria Elston Po Hwang Larry Stephney David Timmons Monique Whyte

The Android GrillThe only grill controlled from your couch

The Android Grill

Propane GrillStainless SteelEasy Igniter StartSide BurnerEasy Lift and Move4 Separate Burners

The Android Grill4 Cast Iron Self Flipping Grill Racks

Auto-Vox Controllable Camera

Each Burner Equipped with Meat Temperature Thermometer

BBQ Buddy Grilling APPApplication Category Recipe

BBQ Buddy Grilling APPMore App Categories

BBQ Buddy Grilling APPMore App Categories

BBQ Buddy Grilling APPMore App Categories

WHY OUR PRODUCT IS BESTCompetitive Forces• Weber grill• Gas grills

Economic Forces• Weak• Brand marketing• Passive

Political Legal/Regulatory Forces• None

Technological Forces• No current patents• Local manufacturing• Natural transportation hub

Sociocultural forces • Sporting events• Weather• Advanced technology

Media BudgetMedia Plan (3 Months)

Medium Stations Cost FrequencyRadio Pandora, KSII $ 30,000.00 375 (5am - 10am & 3pm-8pm)

Television KFOX, KINT $ 40,000.00 80 (5am - 10am & 3pm-8pm)

Digital media EP Times $ 10,000.00 200 (7 per month)

Facebook Internet $ 5,000.00 333 CPM

Demos Retail Stores $ 15,000.00 30 ea

Price

(1) The projected cost of the product for parts and labor is $75/grill.

(2) The recommended retail price for the Android Grill will be $499.

(3) This price is slightly higher than the average propane grill of $399.

Strength Weaknesses Opportunities and Threat

(SWOT) Analysis Strength

Weakness

Opportunities

Threats

Television (TV) SPOT

TARGET MARKET

BENEFITS TO THE REGION

OLD WAY TO BBQ

OLD WAY TO BBQ

OLD WAY TO BBQ

OLD WAY TO BBQ

NO TIME

OLD LIFESTYLE

CHEFS

CHEFS

START COOKING!

START COOKING!

TRANSFORMATION

TRANSFORMATION

The Only Grill Controllable From Your Couch