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Class IntroductionOVERVIEW

Fall 2013Analyzing Trends |

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stockt@newschool.edu

how to reach me

@timstock

communication

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NB: you must email me if you are absent

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quick review of the syllabus

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blackboard

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required weekly reading

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weekly downloads and links

[posted on Blackboard]

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i use twitter

#analyzingtrends

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@timstock

I’ll tag items related to our class with this hashtag

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our class Tumblr feed

http://analyzingtrends.tumblr.com

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your class Tumblr feedemail the link to me this weekweekly research

sourcing trends and concepts for assignments

use it as a free form notebook of your learning process through the class

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our class Pinterest feed

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http://pinterest.com/timstock/analyzing-trends/

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reading evolves in this classassigned reading weekly

feed

midterm final projectstoday

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1 2 3lectures critiqueslabs

3 key class components

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product analysis board

product boards

30” x 40” foam boardyou will source a packaged product to analyze

THIS CRITIQUE IS A CONVERSATIONAL REVIEW TO EXPAND ON CONCEPTS DISCUSSED IN CLASS - EXPECT PARTICIPATION

x 2

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trend patterning board

trend pattern board

Graphic Mood Board as JPEG or PDFyou will be assigned

a human space

BEDROOMLIVING ROOMKITCHENBATHROOMBACKYARDGARAGEOFFICEEATING OUTMOTEL/HOTELCAR INTERIORAIR TRAVEL

YOU WILL PREPARE THIS AS A MOOD BOARD AND SAVE AS JPEG OR PDF

x 2

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final formal critique

Final Project

A FORMAL TREND PRESENTATION THAT TRACKS SIGNALS AND CULTURE AND PRESENTS COMPELLING ANALYSIS AND INSIGHTS

The Future of

20 page trend presentation

x 2

fast food cars

education breakfast

luxury television

you will select from an assigned set of topics in class on March 11th.

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final formal critiqueFinal Project OutlineDefine the Topic

The Future of...

Revel Key Forceswhat are the key factors shaping the shift in perception and behavior

Establish Hypothesiswhat is a key insight on how perception and behavior are changing

4-6 Current Trend Examplesresearch very current examples that support your hypothesis

Analyze the trends examplesin each example decode what the example reveals about shifts in perception and behavior

Provide data to support your hypothesissource key data points that indicate shifts in perception and behavior

Culture & Languageidentify a subculture that offers insight into future perception and behavior

Key Insights & Opportunitieshow do we see things changing? how can we act on this insight?

Profile of Clientwhat is the key business activity of this brand? where might they need to grow?

Trend Insightshow can your insights and analysis inform opportunities for this client?

CLIENT INSIGHT APPENDIX

in the next 3-5 years? 5-10 years?

what are the codes of this trend?

Saturday, October 13, 12

insight

action

you will present a formal 20 page presentation for formal critique on Dec. 2nd & 9th.

20 page trend presentation

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break into 4 groups

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1

3 4

2

groups of 5/6 people

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please fill out the index cardnamenickname (name you use in class)

born/raised/live

year (junior, senior)

news source you read daily

your top of mind trend

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I run an insight company

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this class is about learning to read and act on culture

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storiespatternsmapssignals

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let’s look at summer movies20

this class is about learning to read and act on culture

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what are the trend signals?

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what does the future of technology look like?

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what are the trend signals?

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what does the future of work look like?

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what are the trend signals?

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what does the future of leisure look like?

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what are the trend signals?

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what does the future of society look like?

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products that reflect the signal?

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what are the signals?

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what are the signals?

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products that reflect the signal?

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what’s with the zombie obsession?

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how does it reflect other social phenomena?

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the cupcake trend is in decline.... why?

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artisan bread is on the rise (pardon the pun) why?

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WHAT TRENDS INTEREST YOU?

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assignment watch minority report and list all the trend themes you find

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SEE YOU IN 2 WEEKS

- SEND ME YOUR TUMBLR FEED- GET THE REQUIRED BOOK

- OTHER READING ON BLACKBOARD- WATCH MINORITY REPORT

- BIO ESSAY

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