Analytics Tools & Tips

Bristol Digital Analytics Meet-up

6:00 Intro`s: who`s in the room (10mins)

6:10 Tools & Tips presentation (35mins)

6:45 Q & A / Drinks (30+mins)

Schedule

Pls answer… Name: Phil Pearce Occupation: Senior Web Analyst Years in Analytics: 1yr (Padawan) 2yrs (Knight) 3yrs+ (Jedi Master) Expectations: I want to learn about… Fun fact: I`m a twin

Who`s in the room?

750 GA

questions answered

Fun fact, I`m an Identical Twin...

”I successfully cloned myself to increase my productivity” ;)

AdWords Clients & implementations – lots!

1. GA top reports from last week

2. Yandex metrica - free mouse tracker & form tracker

3. Google Consumer surveys - free qualitative research tool

4. WordStream Grader - free PPC analyser & [n]/10 grade

5. Narrative science quill - free "data as a story report"

6. Sitebeam Nibbler - free 5 page SEO sanity check

7. Adwords tool for getting click refunds - free excel template

8. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.

9. GoogleSheets GA plugin - using comparison reports examples

10.GA realtime app - free iOS & Android app

11.GA Dashboard library templates - one click to enable

Agenda

Tools examples

5 page sanity check…

http://nibbler.silktide.com/en_US/reports/www.truedigital.co.uk

http://thinkeyetracking.com/tag/sunsilk/

Heatmaps..

Free session recording & heatmaps!

(1000 sessions per day)

FREE

Worthy mention…

feng-gui.com

Try it yourself “feng-gui.com”

example…

Includes

“wasted spend

report”

PPC grader

Try it yourself “Wordstream PPC grader”

From last week

(Top 10 GA

reports)

• bit.ly/ga-report-list

• open in notpad - and replace GA account number

slideshare.net/phildpearce/top-10-google-analytics-tips-to-save-you-money

Dashboard library

Search for “Small Business Owner” in dashboard library…

Dashboard library

Search for “Small Business Owner” in dashboard library…

Google Sheets – automatic reporting

(updates every hour)

http://bit.ly/ga-api-example

GA real time on your phone…

New – iOS

tinyurl.com/ga-apple

Android

tinyurl.com/ga-android

Click Fraud Tool – I built (using 3rd party call data & mathematics)

This equates to: • 39% of Spend

over 60 refunded • 3% over 18month

log duration.

Equates to: Download template here: Bit.ly/clickrefundtemplate

Auto campaigns (Free version of SpeedPPC that I built)

http://bit.ly/ad-mutation-tool (MS access)

Plugins for Wordpress

New GTM interface [auto-config file] https://www.dropbox.com/s/hk1qja1fdupzykk/WORDPRESS%20TEMPLATE%20-%20NEW%20interface.json?dl=0

Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain\\.com” with YOURDOMAIN before import.

FREE

Session based: Dynamic values ->

Hit based: Dynamic values ->

<- Session based: Static goal values

Lead Scoring

Note: currency not supported using this method :(

Abandon Revenue

See... login: coolgtmstuff@gmail.com

pw: philrulesgtm4

Questions

Thankyou & Answers

Conversion

Date for your Diary in 2weeks time...

Conversion

5. Google Tag Manager (implementation tricks)

1. Analytics Processes (REAN, LEAN, WAMM)

4. Audit Templates to save you time (SEO, PPC, Analytics, GTM)

2. Free tools (YandexMetrica, Quill, Google Surveys)

3. Dashboards And stuff learned at

MeasureCamp