ANALYTICS

Deepak AgarwalMDI Gurgaon

Agenda

Views on Analytics What is Analytics Evolution Relevance Process Capabilities Technologies Applications Associations Vendors & players Present & Future

What leaders say about Analytics

Analytics. What’s this ?

Analytics in a Nut Shell

Analytics in a Nut Shell

Text Mining - Analytics EvolutionEvolutionary Step Business Question Characteristics

Data Collection (1960s)

What was the total sales in the last 5 years?

Retrospective, static data delivery

Data Access (1980s) What were the unit sales in India in November?

Retrospective, dynamic data delivery at record level

Data warehousing & decision support (1990s)

What were the unit sales in India in November? drill down to US ?

Retrospective, dynamic data delivery at multiple levels

Data mining (emerging today)

What’s likely to happen to India sales next month and why?

Prospective, proactive information delivery

Relevance: Why & Where

Why Where

Burgeoning field Business intelligence applications

Massive data Huge easily available data

Powerful computers Articles, Abstracts, Books, Memos

Data Mining softwares Blogs, Reviews, Discussion Boards

Accenture Survey Results

Past, Process, Predict

Some Analytical Capabilities

Innovative Technologies’ Importance

Source: Hurwitz & Associates

Technologies’ Applications

Source: Hurwitz & Associates

Analytics’ Applications Algorithm

Some fields of Applications

Association & its Roles

Vendors

Players & Performance

Source: Hurwitz & Associates

Market getting crowded each day…

Source: Hurwitz & Associates

Recent Acquisition Trends

Recession

Future

References

Competing on Analytics, Thomas H. Davenport, Don Cohen & Al Jacobson, May 2005

The imperative of Analytics, Greg todd, Information Management Magazine, Mar 2, 2009

http://fbhalper.wordpress.com/2008/06/12/four-questions-about-innovations-in-analysis/

http://www.analyticsevolution.com/2009/07/forrester-wave-just-facts-please.html

http://it.toolbox.com/blogs/crm-realms/will-banks-drag-bi-down-into-a-recession-28514