Post on 14-Jul-2015
A
Summer Internship Report
On
“ RESEARCH TO EXPLORE INSTUTIONAL MARKET FOR MILK FRESH PRODUCTS IN JAIPUR ”
Submitted
in partial fulfilment
for the award of the Degree of
Master of Business Administration
Department of School of Business Management
PRESENTED TO: - PRESENTED BY:-_
Prof(Dr.) Rajesh Mehrotra Pavan Raj Prajapati
Director of SBM MBAIII Sem
DEPARTMENT OF SCHOOL OF BUSINESS MANAGEMENT
JAIPUR NATIONAL UNIVERSITY
INTRODUCTION AMUL
Amul is an Indian dairy cooperative, based at Anand inthe state of Gujarat, India. The word amul (अमलू) is
derived from the Sanskrit word amulya (अमलू्य), meaning
priceless.
The co-operative was initially referred to as Anand Milk
Federation Union Limited hence the name AMUL.
Formed in 1946, it is a brand managed by a cooperative
body, the Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF), which today is jointly owned
by 3 million milk producers in Gujarat
Amul spurred India's White Revolution, which made the
country the world's largest producer of milk and milk
products. In the process Amul became the largest food
brand in India and has ventured into markets overseas.
Dr Verghese Kurien, founder-chairman of the GCMMF
for more than 30 years (1973–2006), is credited with the
success of Amul.
PRODUCTS
• Amul Milk
• Bread Spreads
• Cheese
• UHT Milk
• Beverage Range
• Amul PRO
• Ice Cream
• Paneer
• Dahi
Amul Model
The Amul Model is a three-tier cooperative structure.
This structure consists of a dairy cooperative society
at the village level affiliated to a milk union at the
district level which in turn is federated into a milk
federation at the state level.
Milk collection is done at the village dairy society,
milk procurement and processing at the District Milk
Union and milk and milk products marketing at the
state milk federation.
QUESTIONNAIRES:-
Questionnaires for Retailers:-
A Market Survey on fresh milk products
Date:-_/_/_
Name:-………………………Address:-………………………
Mob.No:-……………………Phone No:-……………………..
Q.1. Gender
(a) Male (b) Female
Q.2. Are you dealing with amul ?
(a) Yes (b) No
Q.3. Which brand you have in your store ?
………… …………. ………… …………. …………
Q.4.Which is the highest selling milk brand.
……………………………………………………
Q.4. How much profit margin you get on per pack of Fresh milk product?
. .................................................................................................................... .
Q.5. What is the daily sale of Milk?
………………………………
Q.6. Who is your current distributor/supplier of Milk now a days?
……………………………………………
Q.7. What influence the customer to buy Milk?
Price Pack size Brand Quality
Q8. Do you have Deep freez?
(a) Yes (b) No
Q9.Sales per day (in Litres)
.......................................................................................
Q10. Suggestions if any, …
…………………………………………………………………
MARKET RESEARCH
Market research is any organized effort to gather
information about target markets or customers. It is a
very important component of business strategy.
Market research is a key factor to maintain
competitiveness over competitors . Market research
provides important information to identify and
analyze the market need, market size and
competition.
In all survey 100 samples are collected by our
team. In which10 samples were collected from
distributor and 90 samples from Retailers
FIELD WORK AREAS:-
Prem nagar
Bassi
Dayarampura
New Ricco, Bassi
Kanota
Khaniya
Agra Highway
Bagrana
Malli ki kothi
Many other places
METHODS OF SELECTING SEMPLES
Collection of quantitative data:-
1. Questionnaire Design.
2. Survey.
DATA COLLECTION SOURCES:-
1. Observations.
2. Interviewing.
3. Questionnaire
DATA ANALYSIS
THE RESULTS OBTAINED FROM RETAILERS SURVEY:-
THE BRAND OF MILK WHICH ARE AVAILABLE IN MOST STORE.
Most available milk brand in stores is saras (70%)
SARAS
70%
AMUL
15%
LOTUS
10%
SHEER
1%MOTHER
4%
Available milk brand in storeTable No. 1
BRAND NO. OF STORE
SARAS 70
AMUL 15
LOTUS 10
SHEER 1
MOTHER 4
TOTAL 100
WHAT INFLUENCE TO BUY MILK PRODUCTS
Most influencing factor is quality of products
Price
30%
Brand
20%Packingsize
5%
Quality
45%
Influancing Factors
Table No. 2
FACTORS FACTORS %
Price 30
Brand 20
Packing size 5
Quality 45
TOTAL 100
Availablity of Deep freez
60% Retailer do not have deep freez
Yes
40%
NO
60%
Table No.3
RESPONSE NO. OF RETAILER
Yes 40
No 60
TOTAL 100
Retailers dealing with Amul
75% Retailers are agreed dealing with Amul
Yes
15%
No
10%
Agreed
75%
Table No.4
RESPONSE NO. OF RETAILER
Yes 15
No 10
Agree 75
TOTAL 100
The highest selling milk brand
Highest Selling milk brand is SARAS(70%)
SARAS
70%
AMUL
15%
LOTUS
10%
SHEER
1%
MOTHER
4%Table No.5
Brands % OF SALES
SARAS 70
AMUL 15
LOTUS 10
SHEER 1
MOTHERE 4
TOTAL 100
FINDINGS
The common problem faced by all distributors and
retailers are leakage of packing and convert it into
another form before Exp.date.
Milk which have change to another form that is not
replace..
Many retailers say that to give higher margin as
compare to another dairys.
Maximum no. of dealers don’t have their own de-
freeze facility to store the milk and by products to
keep products temperature.
LIMITATION
The time for the project was short & I had to be
completed on time.
Language barrier was also a problem.
Retailers were not ready to furnish the detailed
information.
Future plans and confidential data of the company
will not be disclosed to the trainees
SUGGESTION&RECOMMENDATION
Most of retailers want company deep freezer to
preferred amul product.
Solve the problems of retailers fastly.
Milk which has change to another form(dahi)
should be replace.
Quality should be improved.