Post on 31-Jul-2020
SNA$ANC$Boston$~$July$2014$
Amazing Results from
Smartphone Food Photography
July 15, 2014 ~ 10 am and 2:15 pm Dayle Hayes, MS, RD Nutrition for the Future, Inc.
SNA$ANC$Boston$~$July$2014$
• Describe(essen*als(of(Smartphone(food(photography((background,(ligh*ng,(contrast,(etc.)(in(school(se=ngs.(
• Discuss(food(photo(pi>alls(to(avoid(in(school(meal(photos((faces,(sanita*on(no@nos,(messiness,(yuck(factor,(etc.).(
• Op*mize(your(use(of(Smartphone(photos(in(mul*ple(social(media(channels.$
OBJECTIVES$
SNA$ANC$Boston$~$July$2014$
• Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri*on((• Consultant(to(agencies,(organiza*ons(&(districts(na*onwide(• 2013(Montana(School(Nutri*on(Professional(of(the(Year((MT(SNA)(• 2012(Silver(FAME(winner((SNA)(• Facebook$
School$Meals$That$Rock$$$$
• TwiDer$@SchoolMealsRock$
• Pinterest$SchoolMealsThatRock$
• Blog$SchoolMealsThatRock.org$
Dayle$Hayes,$MS,$RD$
SNA$ANC$Boston$~$July$2014$
DISCLOSURE$• Board Member/Advisory Panel
– Kellogg�s Breakfast Council – American Association of School Administrators (AASA) Breakfast Advisory Council
• Consultant – US Department of Agriculture and Team Nutrition Program – Multiple state departments of education and agriculture – Idaho Barley Commission – Mushroom Council – American Egg Board – CLIF bar – Chobani Yogurt
• Speaker�s Bureau – National Dairy Council and state/regional dairy councils – National Cattlemen’s Beef Association and state beef councils
SNA$ANC$Boston$~$July$2014$
Amazing Results
from Smartphone
Food Photography
SNA$ANC$Boston$~$July$2014$
PROMOTING
YOUR PROGRAM
SNA$ANC$Boston$~$July$2014$
It’s All About
YOUR PHOTOS
SNA$ANC$Boston$~$July$2014$
Putting Your
Smartphone to Work for YOU
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School Meal Detractors
SNA$ANC$Boston$~$July$2014$
SNA$ANC$Boston$~$July$2014$
SNA$ANC$Boston$~$July$2014$
School$Meals$That$Rock$
SNA$ANC$Boston$~$July$2014$
School$Meals$That$Rock$
SNA$ANC$Boston$~$July$2014$
@SchoolMealsRock$
SNA$ANC$Boston$~$July$2014$
One PHOTO is worth
a 1,000 words & 10,000+ views
SNA$ANC$Boston$~$July$2014$
Almost perfect PHOTO
FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$
SNA$ANC$Boston$~$July$2014$
What You Need to Take
GREAT School Food Photos with Your Smartphone
SNA$ANC$Boston$~$July$2014$
What you need to start …
– Quality food – Smartphone – Students/customers – Permission
SNA$ANC$Boston$~$July$2014$
What you need to get better …
– PRACTICE – PRACTICE – PRACTICE
SNA$ANC$Boston$~$July$2014$
SIX THINGS To Focus on Every Time
You Take a School FOOD PHOTO
SNA$ANC$Boston$~$July$2014$
SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS
SNA$ANC$Boston$~$July$2014$
SIX THINGS
1. Background
Check out what’s there
or make your own.
SNA$ANC$Boston$~$July$2014$
Background Issue = Pepsi Machine Always check what is in background.
FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$
"To plant a garden is to believe in tomorrow." Audrey Hepburn
SNA$ANC$Boston$~$July$2014$
Background Issue = Yellow Color Large areas of ‘hot’ colors distract.
FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$
SNA$ANC$Boston$~$July$2014$
Background Issue = Swirled Tray Almost no food looks good on this.
SNA$ANC$Boston$~$July$2014$
Great Background Tray Color Blue provides contrast for all foods.
FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$
SNA$ANC$Boston$~$July$2014$
Cafeteria Background Also Good Make sure it is clean & uncluttered.
FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$
SNA$ANC$Boston$~$July$2014$
Kitchen Background Also Good Make sure it is clean & uncluttered.
SNA$ANC$Boston$~$July$2014$
SIX THINGS
2. Quality
High quality – fresh &
as hot/cold as possible.
SNA$ANC$Boston$~$July$2014$
Quality Issue = Too Many Packages Viewer may have negative perception.
SNA$ANC$Boston$~$July$2014$
Quality Issue = Wrinkled Tomatoes Food does not appear fresh.
SNA$ANC$Boston$~$July$2014$
Quality Issue = Food Safety Banana peel touches kiwi & grapes.
SNA$ANC$Boston$~$July$2014$
Excellent Quality & Good Tray Color Chicken looks just cooked.
SNA$ANC$Boston$~$July$2014$
Excellent Quality & Proper Prep Show fresh side of quantity cooking.
SNA$ANC$Boston$~$July$2014$
Excellent Quality & Background Single items also make good photos.
SNA$ANC$Boston$~$July$2014$
SIX THINGS
3. People
Every detail is critical,
so is permission.
SNA$ANC$Boston$~$July$2014$
People Issue = Food Safety Gloves? Hair? Watch? Jewelry?
SNA$ANC$Boston$~$July$2014$
People Issue = Food Safety Gloves? Lots of unrestrained hair?
SNA$ANC$Boston$~$July$2014$
People Issue = Photo ‘Bomb’ Always have permission for kids.
SNA$ANC$Boston$~$July$2014$
Excellent of Staff & Clean Kitchen Food safety & background are great.
SNA$ANC$Boston$~$July$2014$
Touching Photo of Student & Tray Smile shows chewing issues for kids.
SNA$ANC$Boston$~$July$2014$
Way to Show Kids Without Faces Hands alone can be powerful image.
SNA$ANC$Boston$~$July$2014$
SIX THINGS
4. Lighting
Fluorescent is difficult,
natural light is better.
SNA$ANC$Boston$~$July$2014$
Lighting Issue = Washed Out Colors Spinach looks blah.
SNA$ANC$Boston$~$July$2014$
Lighting Issue = Packaging Glare Florescent light + plastic = glare
SNA$ANC$Boston$~$July$2014$
Lighting Issue = Packaging Glare If you can’t read it, don’t show it.
SNA$ANC$Boston$~$July$2014$
Natural Light from Skylight Food looks good even on pastel tray.
SNA$ANC$Boston$~$July$2014$
Natural Light from Window Carry tray or plate to natural light.
SNA$ANC$Boston$~$July$2014$
Natural Light from Window Carry tray or plate to natural light.
SNA$ANC$Boston$~$July$2014$
SIX THINGS
5. Contrast
Go with bright primary
colors in food & trays.
SNA$ANC$Boston$~$July$2014$
Contrast Issue = Pastel Trays Pink = unappetizing, Gravy = messy
SNA$ANC$Boston$~$July$2014$
Contrast Solution = Right Tray Use one tray just for photos.
SNA$ANC$Boston$~$July$2014$
Contrast Issue = Black Trays Too much black can be problematic.
SNA$ANC$Boston$~$July$2014$
Contrast Solution = Add Text Text breaks up black & adds detail.
SNA$ANC$Boston$~$July$2014$
Contrast Issue = White Styrofoam White food disappears into bowl.
SNA$ANC$Boston$~$July$2014$
Contrast Solution = Bright Foods Multiple trays create more contrast.
SNA$ANC$Boston$~$July$2014$
Contrast Solution = Use Collage Multiple photos create eye appeal.
SNA$ANC$Boston$~$July$2014$
SIX THINGS
6. FOCUS
ALWAYS check
your focus.
SNA$ANC$Boston$~$July$2014$
Lack of Focus = Ruins Great Photos If you can’t read it, don’t show it.
SNA$ANC$Boston$~$July$2014$
Lack of Focus = Ruins Great Photos If you can’t see it, don’t show it.
SNA$ANC$Boston$~$July$2014$
Lack of Focus = Ruins Great Photos If it is just fuzzy, don’t show it.
SNA$ANC$Boston$~$July$2014$
Being In Focus = Great Photos It is OK for motion to be a bit blurry.
SNA$ANC$Boston$~$July$2014$
Being In Focus = Great Photos If you can read text, it’s in focus.
SNA$ANC$Boston$~$July$2014$
Being In Focus = Great Photos If every detail is clear, it’s in focus.
SNA$ANC$Boston$~$July$2014$
FOCUS Do you know how to
FOCUS your camera or phone? Tap the screen on the
area you want in focus!
SNA$ANC$Boston$~$July$2014$
FOCUS
SNA$ANC$Boston$~$July$2014$
SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS
SNA$ANC$Boston$~$July$2014$
What you need to start …
– Quality food – Smartphone – Students/customers – Permission
SNA$ANC$Boston$~$July$2014$
What you need to get better …
– PRACTICE – PRACTICE – PRACTICE
SNA$ANC$Boston$~$July$2014$
• Facebook$School$Meals$That$Rock$$$$
• TwiDer$@SchoolMealsRock$
• Pinterest$SchoolMealsThatRock$
• Blog$SchoolMealsThatRock.org$
• Email$SchoolMealsThatRock@gmail.com$
Dayle$Hayes,$MS,$RD$