Alzheimer's Association

Post on 11-Apr-2017

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Transcript of Alzheimer's Association

Dallas #DontForget

to EndWalk Alzheimer’s#DontForget

Strategic Plan for the Alzheimer's Association

Strategic Advertising& Targeted Marketing

pizanob@gmail.com

USA/281-9125955MEXICO/55-4881-2950

KEY POINTS

▶ 6 month campaign plan focused on social media. PR, street teams and traditional media contribute on reaching the two most important strategic campaign goals; media alliances and participation of organizations and businesses.

360 CAMPAIGN NON-PROFIT

to EndWalking Alzheimer’s