© 2014 Alteryx, Inc. | Confidential

Alteryx Analytics 9.0 Analytics in the Hands of Every Analyst

Launch Webinar

May 14, 2014

© 2014 Alteryx, Inc. | Confidential

© 2014 Alteryx, Inc. | Confidential

In today’s webinar…

2

1. Summary of New Features (Bob Laurent, Director of Industry Marketing, Alteryx)

2. Value of Social Media in Analytics (Tim Shea, Sales Engineer, DataSift)

3. Product Demos

a) Data Blending with DataSift & Google Analytics (Garth Miles, Product Manager, Alteryx)

b) Sales & Marketing Analytics (Ben Gomez, Product Manager, Alteryx)

c) Analytic App Publishing to Server (Ben Gomez, Product Manager, Alteryx)

d) Predictive Analytics + Visualization (Jim Schattin, Director of Sales Engineering, Alteryx)

4. Next Steps (Bob Laurent, Director of Industry Marketing, Alteryx)

5. Q&A (All)

© 2014 Alteryx, Inc. | Confidential

© 2014 Alteryx, Inc. | Confidential

3

Summary of New Features

Bob Laurent

Director of Industry Marketing

Alteryx

© 2014 Alteryx, Inc. | Confidential

Customer Success

Customers across the world

400+

Strong Foundation

Renewal rate with funds

to support innovation

95%+

Corporate Info.

Associates across

North America & Europe

170+

4

Leader in Data Blending and

Advanced Analytics

© 2014 Alteryx, Inc. | Confidential

Report

The Alteryx Solution For Analyst Enablement

5

All Relevant Data

Access, cleanse, and blend

data with unique packaged

data options

Rapid design of predictive

analytics with unique

spatial understanding

Packaged Market &

Customer Data

Consumerize the use of

sophisticated analytics

Enrich

Analy

ze

Ble

nd

Text

© 2014 Alteryx, Inc. | Confidential

Alteryx Analytics 9.0 Data Blending and Advanced Analytics in the Hands of Every Analyst

6

Supporting Enterprise-class Data

Analysis across an Organization

Migrating Critical Data into a Modern

and Intuitive Analytics Experience

Making Bigger Customer Decisions

with New Sources of Insight

Customer Analytics

Scaling Analytics

Unchained Analytics

© 2014 Alteryx, Inc. | Confidential

Where do Companies go for Customer Insight?

7

69%

69%

61%

49%

41%

31%

30%

17%

6%

Customer demographics

Primary/research data

POS/transaction data

Customer interaction data

Social media

Loyalty card data

Complaint data

Recorded voice calls

Others

Data captured from every customer interaction

has the potential to provide deeper insight into

their behavior, attitudes, and opinions—insight

that can be leveraged to improve customer

relationships and gain a competitive edge

SOURCE: Alteryx/AbsolutData survey on Customer Analytics, 2013

© 2014 Alteryx, Inc. | Confidential

Customer Analytics Making Bigger Customer Decisions with New Sources of Insight

• Integrate New Sources of Customer Insight

• Web Download and JSON Parsing

• DataSift, Foursquare, Twitter

• Blend Data across the Full Sales and Marketing Cycle

• CRM: Salesforce.com

• Marketing Automation: Marketo

• Google Analytics

• Connect to More Enterprise Data Warehouses

• Amazon Redshift, Pivotal Greenplum, and HP Vertica

• Output data for visualization in QlikView

8

© 2014 Alteryx, Inc. | Confidential

Scaling Analytics Supporting Enterprise-class Data Analysis across an Organization

• Make Predictive Analytics More Accessible to Business Analysts

• 30+ Predictive Analytics/R tools via intuitive workflow

• Integration with the Revolution Analytics environment

• Improve Analytic App Authoring Process

• GUI elements integrated into workflow

• Dozens of usability enhancements

• Deliver On-Premises Server Solution

• Robust computing power and scalability

• Common user experience between on-premises and private cloud

• Analytic App Scheduling

9

© 2014 Alteryx, Inc. | Confidential

Unchained Analytics Migrating Critical Data into a Modern and Intuitive Analytics Experience

• Access Data Stuck in Legacy Analytics

• Read/Write SAS

• Read/Write SPSS

• Blend SAS and SPSS with Other Data in Same Workflow

• Provide a Faster and Simpler Way of Creating an Analytical

Dataset for use in Existing SAS or SPSS Processes

10

© 2014 Alteryx, Inc. | Confidential

© 2014 Alteryx, Inc. | Confidential

11

Value of Social Media in Analytics

Tim Shea

Sales Engineer

Datasift

What is DataSift?

Social Data Platform

- 20+ Social & News Networks

- 1000’s of Long Tail Sources

- Full Firehose Access

- 4+ Years of Historical Data

Firehose vs Public API’s

- Full Fidelity (Billions/Day)

- Superior Search

- Enrichments & Tagging

- Licensed from Providers

- Small <1% Sample Size

- Extremely Limited Search

- Expensive Post Processing

- Out of Compliance

Data Sources

Filtering

- 4B Interactions/Day Only the Relevant Data to You!

- Historical (Years & Petabytes) or Real Time

- Point and Click UI (No Coding Necessary)

- Sophisticated CSDL, API’s & Machine Learning

Data Delivery

Getting Started

http://bit.ly/AlteryxDatasiftFreeTrial

Tim Shea

Sales Engineer Alliances & Channels

tim.shea@datasift.com

@SheaNineSeven

© 2014 Alteryx, Inc. | Confidential

© 2014 Alteryx, Inc. | Confidential

18

Product Demos

Garth Miles

Product Manager

Alteryx

Ben Gomez

Product Manager

Alteryx

Jim Schattin

Director of Sales Engineering

Alteryx

© 2014 Alteryx, Inc. | Confidential

Setting Up a Stream of Social Media Data

with the DataSift Query Builder

19

© 2014 Alteryx, Inc. | Confidential

New DataSift Connector Makes it Easy to

Blend Social Media Data With Your Existing Data

20

© 2014 Alteryx, Inc. | Confidential

Salesforce & Marketo Connectors Allow

You to Analyze End-to-End Campaign Performance

21

© 2014 Alteryx, Inc. | Confidential

New Analytic App Authoring Tools Make

Interacting with Data Much More Intuitive

22

© 2014 Alteryx, Inc. | Confidential

Alteryx Server Has a Common User Experience

with the Field-Proven Alteryx Analytics Gallery

23

© 2014 Alteryx, Inc. | Confidential

Blend SAS Data with Other Data in Same Workflow

24

© 2014 Alteryx, Inc. | Confidential

Data from Alteryx can be Visualized in QlikView

25

© 2014 Alteryx, Inc. | Confidential

© 2014 Alteryx, Inc. | Confidential

26

Next Steps

Bob Laurent

Director of Industry Marketing

Alteryx

© 2014 Alteryx, Inc. | Confidential

For Existing

Alteryx Customers

27

Visit

http://downloads.alteryx.com/

to Upgrade to Alteryx Analytics 9.0

© 2014 Alteryx, Inc. | Confidential

To Try Alteryx Analytics

Free for 14 Days

28

Visit

http://www.alteryx.com/download

to Download a Trial Copy

© 2014 Alteryx, Inc. | Confidential

June 16th - 18th

San Diego Marriott Marquis & Marina

Register today @ alteryx.com/inspire

Join us for

© 2014 Alteryx, Inc. | Confidential

Keynote Speakers

Charles Wheelan

• Senior Lecturer & Policy

Fellow, Dartmouth College

• Author of Bestselling Book,

Naked Statistics: Stripping the

Dread from the Data

Dean Stoecker

• Chairman & CEO,

Alteryx

George Mathew

• President & COO,

Alteryx

Jer Thorp

• Co-founder of The Office

for Creative Research

• Former Data Artist in

Residence, The New York

Times

30

© 2014 Alteryx, Inc. | Confidential

Two Breakout Session Tracks

31

Designed for business leaders who use

analytics to drive organizational

change, this track will feature a wide

range of customer speakers who will

share case studies and lessons learned

Led by customers, partners and

associates, this track for Alteryx users

and other analysts provides practical,

real world examples of how to get the

most from your analytics investment

Business Leaders Track Technology Track

© 2014 Alteryx, Inc. | Confidential

Confirmed Presenters

32

Business Leaders Track

© 2014 Alteryx, Inc. | Confidential

Confirmed Presenters

33

Technology Track

© 2014 Alteryx, Inc. | Confidential

Complimentary Alteryx Training

• For Beginners

• Introduction to Alteryx

• Alteryx Reporting

• Analytic Apps: Desktop to Cloud

• Introduction to Spatial Analytics

• Introduction to Macro Building

• For Intermediate/Advanced Users

• Introduction to Predictive Analytics

• Advanced Data Analytics: Big Data & Beyond

• Advanced Analytic Apps

• New App/Macro Building: Making the Transition

• List Count Retrieval: Unleashing the Power of Calgary

34

© 2014 Alteryx, Inc. | Confidential

We Hope to See You in San Diego!

35

Register today @ alteryx.com/inspire

© 2014 Alteryx, Inc. | Confidential

© 2014 Alteryx, Inc. | Confidential

36

Q & A