BriefDesign and create an identity and apply this across a range of promotional material for the new museum and gallery ‘The Type Factory’.

ConceptTo create a simple identity that will capture the essence of experience the visitor will have.

Tone of VoiceSophisticated, Inviting, inspiring, clean and simple.

AudienceDesigners, tourists, generally people with an interest in the his-tory of Typography.

Heather Bradley

OUGD203

Product, Range Distribution

logo/identitydevelopment

The concept was to create an icon with the ‘t’ and the ‘f’, mak-ing something that over time will become associated to the ‘type factory’.

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logo/identityfinal stages

The concept then went on to become something that contained both serifs and sans serifs in order to fully represent the type factory. This eventually turned into a sans serif ‘t’ and a serif ‘f’ but done in a way that doesn’t interrupt how they sit together. The dark blue was chosen as it added sophistication.

final logo:

converting from sans serif to serif: playing with the serifs: clarifying the sans serif ‘t’ and serif ‘f’:

office stationary Bringing the identity through into business cards, which will be made personal to each member of staff, and letterheads. Keeping to the colour scheme and simplistic layout, therefore making clean and sophisticated stationary.

publication A publication to promote the upcoming typeface exhibitions, along with giving a little information on what the type factory is about. The logo is die cut into the cover.

signage Bringing the identity through into the interior signage. It has been kept simple to add to the sophistication of the Type Factory, along with making it easy to navigate through.

adshels As the type factory is new, no one knows about it or how to get there. Each contains a famous quote about typography. I wanted to create something that didn’t give away too much, but in-trigued potential customers to see what it’s about, whether it by a visit or on the website. All of these details can be found at the bottom of the poster.

“a good

typographer

does what he

should do,

not what he

wants to do.”

- michael russem

the type factory 3 Shad Thames,

Southwark, London,

SE1 2YP

info@thetypefactory.com

www.thetypefactory.comthe type factory 3 Shad Thames,

Southwark, London,

SE1 2YP

info@thetypefactory.com

www.thetypefactory.com

“there are now

about as many different

varieties of letters

as there are different

kinds of fools.”

- eric gill

web presence A website that contains all upcoming events and exhibitions, along with information on what the type factory is and contact details. Having a website will bring in customers on a larger scale, along with those that don’t live in London and see the posters.