Post on 31-Dec-2015
description
ALPSetup new Business
Prague, Czech Republic
22.6.2006
Agenda
• Team rules 15 min.• Plan for ALP 20 min.• Research 60 min.• Set goals and mission 10 min.• Develop alternatives to reach goals 30 min.• Set criteria for selection 30 min.• Action plan 30 min.• Finalize presentation 15 min.• Reflection 20 min.
Team rules
• Beeing direct (balance between quality and time)• Team process is leading• Consensus• Inputs should be always from CZ and NL sides• Equal• Use your talent • Talk only to contribute (added value)• Keep timeschedule
Research – Culture
NL CzechConsensus
Creative
Direct
Innovative
Open for other cultures
Structured
Risk takers
Organised
Language knowledges (west)
Individualistic
Knowledges
Compomise
Double faces
Collectivism
Task oriented (doing, not results)
Masculinity
Creative
Specialists
Skeptic to changes
Language knowledges (east)
Working spirit
Experiences
Research – Theory (Trompenaars)
Power DistanceHigh LowCZ NL
Uncentainty AvoidanceHigh LowCZ NL
Individualist - ColectivismIndividualism Collectivism
CZNL
Specific - difuseSpecific Difuse
CZNL
Inner - OuterInner OuterCZNL
Universalism - ParticularismUniversalism ParticularismCZNL
Research – Conclusion on synergy
• Knowledges (NL) and Experiences (CZ)
• Working spirit (CZ) with Innovative (NL)
• Risk takers (NL) and Structured (NL) with Sceptic to change (CZ)
• Language on both sides – different languagues
Market Research
Possibilities:
• Production with high added value
• Investment, development and services (land, hotel, golf course….)
• Hightech Research center
• International consultancy
Business Decision
• Production with high added value
• Digital lighting industry
Mission
• We are lighting provider for business customers who need special hi-tech solution
• Combing knowledges, innovation and experiences of Czech and Holland Culture
Goal
• Withing 5 years reach 30% (10 mil. EURO turnover with ROI 15%) of market of special lighting in Czech and Holland
Alternatives
• Setup completely new site in Czech
• Setup Service company without real production (which is outsourced), only modify existing products
• Long term partnership with one existing company which delivering products.
• Buy existing company
Criteria
• Differences in culture (time for integration process)
• Time to market
• Initial investment
• Usage of culture synergies
Multicriterial choice
Difference in culture
Time to market
Initial investment
Usage of synergies
Total
New site 2 5 4 1 6,5
Services only 3 2 2 2 5,5
Longterm partnership
4 2 1 3 6,5
Acquire 4 2 4 3 8
20% 20% 20% 40%
Culture in “Coolighting” Company
egalitarian
hierarchical
personal task oriented
INCUBATOR GUIDED MISSILE
EIFFEL TOWERFAMILY
Culture (continue)Power DistanceHigh Low
CZ NL
Uncentainty AvoidanceHigh LowCZ NL
Individualist - ColectivismIndividualism Collectivism
CZNL
Specific - difuseSpecific Difuse
CZNL
Inner - OuterInner OuterCZNL
Universalism - ParticularismUniversalism ParticularismCZNL
Action plan
• Business plan 2 weeks• Selecting place 3 months• Start integration programs 6 months• Hire / Recruiting employees 6 months• Start marketing 9 months• Pilot run, trainings 11 months• Start of production, Enter market 1 year• Reach 3 mil. EURO and 5% market 3 years• Turnover 10 mil. EURO / reach goals 5 years
Risk management
• Culture integration – really use synergy– Well prepared integration process avoiding double
faces using directness of Dutch people– Working on individual and team culture integration– Strongly focus on basic parameters of target culture
• Focus too much on production– This is not so helpful to really use synergy– Keep idea setup high added value company, not
mass production
Reflection
• We spoke in the rules about talent, but we are not sure if we really used all talents – there is a lot of potential in the group, but not used because time, process pressure – monitoring the process!
• Most of the rules we didn’t follow, but we follow the red line (even running out of time!)
• During the process the cooperation was getting better• Czech remarking: we did’n expect from Dutch culture to
be so much focused on details during mission discussion• The choosing of the alternatives is not mathematics• Before making decision you should be more aware of
consequences• Less talking / more listening can make process more
effective