Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for...

Almada Final Conference 21 October 2011

An Overview of FTS Business Models in Europe.

Is there an Optimal one?

Brian MassonMulti Modal Transport Solutions

Roman KlementschitzInstitute for transport Studies, Vienna

Flexible Transport Systems

Business Models Must meet user Requirements!!

• Selecting the most suitable mobility solution for your area should be considered after gaining a full understanding of the real needs and issues.

• There is no magic single solution that can work in any single area.

• Stakeholders need to work together to establish needs and identify any existing resources (if any) that could be used to meet demands.

FTS Business ModelsWhat options are available?

1. Stand alone operator (profit/non profit/municipality)

Examples- Ring A Link Kilkenny, Ireland, - Purbach, Austria, - DOYK, Greece

2. Co-operative Framework

Number of operators and or authorities work together sharing resources such as travel dispatch centre (TDC), staff and systems.

Example- ATAF Florence

3. Tendered service

Operated under subsidy from authority. Could be operated by taxis, voluntary organisation or bus operator.

Example- SRM Bologna

Business Models – Stand alone service provider

• Customer directly contacts company or driver,

• Gets answer straight away,

• Easy to manage,

• Responsible for 100% of the operation.

Co-operative Framework

• More complex to manage,

• Need for contracts for stakeholders,

• Distribution of revenues (define rules),

• Managing reliability issues (complaints etc).

Co-operative Framework

• Higher degree of professionalism as all parts of the FTS operated by specific experts (e.g. Call centre for costumer contact, ticketing by local transport consortium),

• possibility to share costs (e.g. travel dispatch centre),

• Again rules and contract required.

Tendered Service

• Authority defines contract terms and conditions,

• Operators bid to meet conditions,

• Contract awarded based on agreed criteria, quality of vehicles, training, track record, cost etc.

VEHICLE PROVIDERS,TRANSPORT OPERATORS

Web infrastructure

USER GROUPS / ASSOCIATIONS

DROP-OFFPOINT SERVICE NETWORK

B2C Services B2B Services

Virtual Enterprise

• resource availability• trip orders• travel plans• payments• ...

REAL-TIME DATA EXCHANGE

(GSM / GPRS)

• booking & reservations• service information• ...

DRT Planning& Operation

Services

Flexible Agency for Collective Mobility Services

PICK-UPPOINT

FAMS Virtual Agency Business ModelFAMS Virtual Agency Business ModelFAMS Virtual Agency Business ModelFAMS Virtual Agency Business Model

FAMS Virtual Agency Business Model

Flexble Agencyfor Mobility Services

(FAMS)

MobilityAuthorities

FAMSOperators

Generic DRTService

Providers

Social DRTService

Providers

Other FlexibleTransp.Service

Providers

Generic DRTService Users

Special DRTService Users

Administration /Public

Organisations

Associations /User Groups

Activity Centres

Agency Operators

- Policy Makers- Actuators- Controllers

- Shared Taxi- Car Sharing- Car Sharing

- Shopping centres- Hotels, ...- Hospitals, ...

- Charities, ...- Voluntary Assoc., ...- Communities, ...

- Disabled, Elderly- Students, workers, ...- Tourists, ...

- Health services, ...- Social services, ...- ...

Types of service

• Door-to-door (for all, for specific clients)• Point to point within predefined area• Corridor or route with no predefined stops• Route with fixed stops

Vehicles

• Use of existing vehicles – maximise the use of vehicles to provide FTS (vehicles for education transport services for night time flexible transport supply) in order to reduce costs!

• Conventional buses pt operators, travel operators.

• Minibuses (driving license!), smaller pt-operators, taxi operators, travel operators, etc.

• Taxis (car or van) taxi operators, car rental.

Vehicles: car (Austria, Germany)

vehicles: minibus based on vans (Ireland, Finland)

vehicles: minibus based on vans, low floor (Sweden, Austria)

vehicles: minibus (Italy, UK)

vehicles: conventional bus (UK, Germany)

FTS Business ModelsHigh Tech vs Low Tech

• The success of any FTS is the ability to meet the needs of people in the most cost effective manner.

• Technology is not the main contributory factor to success. We have seen this in Almada, Purbach where all is required is access by phone direct to the driver or TDC and no significant investment in costly ITS systems.

• However, depending on the size of the FTS and the rules governing service delivery it may be necessary to invest in GPS, Real Time Booking and Scheduling Systems (RaL Ireland, ATAF, ATL).

• Feasibility Study should guide users to make the best choice of Business Model.

<1 hours

>+1 hours

+ 1 hourGPRS comms

PDA devices, GPRS comms inc. mapping

> + 1 hours

+ 1 hour

GSM mobile comms

Fixed MDT units, GSM comms

> + 24 hours

+ 12 hours

Phone or Fax

PRN comms

> + 48 hours

+ 12 hoursPhone or Fax

No contact with vehicle

Evolution of FTS systems 1960

FTS Business ModelsIntegrated within the transport market

• Ticketing system - fully integrated, - supplement charge, - stand alone.

• Information system - full time table integration, - footnote of existence of FTS at stop, - not at all.

FTS Business Modelsintegrated within the transport market

• Navigation system- intermodal navigation.

• Booking system - online linked with information system,- telephone,- SMS.

Summary

• No Single FTS Business Model exists that will meet each sites needs

• Feasibility Studies involving all Stakeholders should help to identify the needs to be met and the most appropriate business model to adopt. (Taxis, Voluntary Organisation, Buses or Authorities)

• Technology is not a guarantee of success. Keep procedures simple

• Multi modal ticketing may be essential to success if providing links to other modes

Contact Details

Brian Masson, MMTSbrian.masson@btinternet.comRoman Klementschitz, ITS-BOKUflipper@boku.ac.at

Related Links:www.interreg4cflipper.euwww.famsweb.comwww.flexibletransport.orgwww.mascaraproject.comwww.wisetrip-eu.orgwww.bhls.euwww.icma-mobilife.eu

Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for...

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