Post on 23-Mar-2016
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THE AIDS EPIDEMICCalifornia has the 2nd largest AIDS epidemic in the United StatesRates of infection are still rising:
There is a new HIV infection every nine minutes in the United States.
HALF of those newly infected are people who are 25 years of age or younger.
AIDS WALK LOS ANGELES27th annual eventBenefits APLAOver $3 million raised last yearMore than $105 million since its inception
Leadership in prevention, advocacy, and servicePrograms such as:
Case ManagementClient AdvocacyClientlineAPLA Dental ServicesHIV Matters Community ForumsHome HealthMental Health ServicesNecessities of Life Program (NOLP) Food PantriesNutritional EducationResidential Services
&23 OTHER LOCAL AIDS SERVICE ORGANIZATIONS
Benefiting
EVENT INFORMATION
Date: Sunday, October 16Time:
8:30 AM – Sign in9:15 AM – Opening Ceremony10:00 AM – Walk Begins
Distance: 10K/6.2 MilesLocation: West Hollywood Park
Early Sign In:• Turn in your donations and
receive your awards on Thursday or Friday before the walk!
• 8AM-8PM at the AIDS Walk Office
YOUR ROLERecruit as many people as possible to participateMotivate others to fundraise and invite their friendsUtilize and share fundraising tips and information
Ask us questions and don’t be afraid to try new fundraising ideas of your own!
Encourage everyone you know to participate!
“We advertise with signs and set up tables in our cafeterias with laptops so people can register online during lunch. We try to keep people motivated by sending e-mails and encouraging them to be Star Walkers.” - Sam, Pfizer
ARE YOU A GREENWALKER?• Receive all AIDS Walk Los Angeles correspondence through email
•Bypass lines on the day of the event by signing in at the Green Walker Sign In Area
•Raise the majority of your funds through credit card donations
•Download materials you need from our website (Sponsor Form, Posters, etc)
ONE STOP SHOPPING Green Walkers pick up Fundraising Incentive Awards and Sign‐In at the same time.
STAR WALKERS ARE PARTICIPANTS WITH A GOAL TO RAISE $1,000 OR MORE.•Set your fundraising goal to $1,000 or more!
•Bypass lines on the day of the event by signing in at the exclusive Star Walker Sign In.
•One on one fundraising coaching from Duyen, the Star Walker Coordinator!
•Star Walkers who raised the $1,000 goal will receive their Star Pass to gain admission to the Star Walker Breakfast
-Pastries & Snacks-Star Treatment-Entertainment
ARE YOU A STARWALKER?
FUNDRAISING INCENTIVE AWARDS
$150 or moreOfficial AIDS Walk Los Angeles T-Shirt
$250 or moreOfficial AWLA Cap and T-Shirt
$500 or moreOfficial AWLA Tumbler, Cap and T-Shirt
$1,000 or moreThe awards listed above as well as:
Star Walker Commemorative PinAn exclusive edition AIDS Walk Los Angeles 2011 Picture FrameFundraising Royalty Crown to wear at AIDS Walk Los Angeles!VIP Access to the Star Walkers Club Breakfast
YOUR FUNDRAISING HEADQUARTERSSET UP YOUR WEBPAGE!
Log in!If you don’t know your username and/or password, just click this link to request that your password be reset.
EDIT YOUR WEB PAGE
Note “My To Do List”Build/Edit my Webpage
Send Emails
Enter Offline Donations
Edit my Profile
Edit Login/Password
PERSONALIZE YOUR PAGE!• Customize your greeting and
let everyone know why you walk!
• Insert a fun image or video!• You can use one of ours
or upload your own.• To upload a video, put it
on YouTube first and then add it to your page.
• Choose one of our themes if you’d like!
• Preview how it will look, to make sure everything is the way you want it!
EMAIL EVERYONE YOU KNOW!
Import Your Contacts • Choose “Address Book Import”
• Export Address Book from Gmail, Yahoo, or Outlook
Set up email templates in Email CenterSponsor Me‐asks for support and includes a link to your personal donation page
Thank you/Matching Gift‐instructs others how to joins your team, and includes a link to your personal donation page
Join my Team‐a general message of thanks to your donors for sponsoring you and instructs your sponsors how to best utilize matching gifts.
Personalize Emails
Track the people who click on the link to your Fundraising Page!
SAMPLE FUNDRAISING LETTERS
TIP: Share a personal story"I walk for Uncle Troy.“-Jimmy
Tip: Add HIV/AIDS statistics “Did you know that every 9½ minutes someone is infected with HIV?”-Scott
TIP: Share a personal touch“I'll send a jazz-themed mix CD to every person that sponsors me as a small token of my sincerest appreciation.” –Linsey
PROMOTIONAL TOOLS TO DOWNLOAD!
“Sponsor Me” Flyers
“I Walk” Mini Posters (Now available in Spanish!)
Donation Can Wrap
Donation Can Wrap
UTILIZING SOCIAL NETWORKING•Download our Facebook Fundraising Application
•Follow us on Twitter @AIDSWalkLA and re‐tweet!
•Check out our YouTube channel or make your own video!
FACEBOOK FUNDRAISING APPLICATIONoDonate your Profile Picture
oGet the Word Out by updating your status
oShow people your fundraising progress
oShare your Story with all your friends
oChoose to schedule periodic newsfeed updates
oTag AIDS Walk Los Angeles and have your status show up on our page!
oLet everyone know about your upcoming fundraising event!
oPost the link to your Fundraising Page
What Kind of Fundraiser are you?
Computer Savvy Corporate Social Butterfly Still in School
•E‐mail Signature
•Denim Days
•Matching Gift
•Office Potluck
•YouTube
•Facebook •Blog
•Dinner with Friends
•Guest Bartending
•Benefit Concerts
•Sports tournament
•Bake Sale
•Penny Wars
FUNDRAISING IDEAS!Get creative! Think outside the box!Donate your birthday—donations instead of presentsDonate your outfitAre you good at crafting? Sell your goods!Have a signature dish? Host a dinner or have a sale!What’s your day job? Donate your time in exchange for donations.RecycleDonation Change Jar or a Curse Word Penalty JarSkip a snack and sponsor yourself with that money!Give your donors an incentive, personal to you, to motivate them to help you reach your goal:
HaircutPie in the faceThank you gifts
FUNDRAISING IDEAS!CREATE CHALLENGES AND FUN WAYS TO FUNDRAISE
Dress Down Donation Days
Costume Contests with Matching Gifts
50/50 Raffle
Silent Auction
Office Pie Smash
Cook‐off Challenge
Lunch Potluck
Benefit Concert
Guest Bartending
Comedy Night
Happy Hour Fundraiser
DONATIONS!Credit Card – Use Personal Fundraising Web Page
Cash and Checks – Track with Sponsor FormKeep track of your offline donations and don’t forget to note any matching gifts!
Collect money then and there!
You can submit these to:
AIDS Walk Los Angeles3550 Wilshire Blvd. Suite 890Los Angeles CA 90010
ENTERING OFFLINE DONATIONS!What is it?
Cash or Checks or Matching Gifts*These donations will not automatically appear on your donation page.
To enter your cash & check donations:Under “My To Do List,” select “Enter Offline Donations”
Then select “Enter Pledge”
MATCHING GIFTDOUBLE YOUR EFFORTS!
Ask every donor about matching gift programs!Establish Your Own Matching Gift Program
Ask your supervisor or CEO to match youAsk him/her to donate $50 to every person who registersAsk him/her to match what you raise at your next fundraiserAsk him/her to match all donations made by employees
Use the Matching Gift Search Engine our Website to check to see which companies have one!
Go to Raise MoneyClick on Matching Gift Information