Agileand UserExperice –Crossing Borders?

ChristophSchmiedinger10.11.2016

Agile?

It‘s allabout the stakeholders...

TheinitialScrum picture

Modellausden90ern...

ProductBacklog

Iteration

Daily

ProductScrumTeam

PO

VonScrum 1.0zuScrum 3.0:https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/

Product Backlog:• Small• No upfront filling

Solve aproblemthat the user has!

How to achieve?

Observe user needs

Quickly develop asolution

Let the user test every increment

Incorporate the user‘s feedback

Don‘t ask the user what hewants...

DesignThinking

UXDesignis anessentialpart of the development teamand therefore acore capability

Thedevelopment team writes most of the user stories!

NordstromInnovationLab

Source:NordstromInnovationLabVideohttps://www.youtube.com/watch?v=szr0ezLyQHY

Source: elen1 / 123RF Stock Photo

Maria34 Jahre alt„Skeptikerin“

ø Vermögen: ~50.000,-ø Deckungsbeitrag: 17%Favourite Channel: Desktop

Personas UserExperienceFairs

CustomerJourneys

What can we learn fromleading edge organizations?

Build your teams aroundproducts &processes

Align organizational structureaccording these teams

Let them create the best user experience(while pursuing asustainable business model)

Source:AgileWayof WorkingatINGNetherlandshttps://www.youtube.com/watch?v=NcB0ZKWAPA0

Source:AgileWayof WorkingatINGNetherlandshttps://www.youtube.com/watch?v=NcB0ZKWAPA0

SelbstsicherzumErfolg.