Post on 20-Mar-2017
Afghan media analysis July 2015
Insights of Data
Mediatrack record and monitor the TV transmission on 24/7 basis.Mediatrack monitor the all to TV Channels that covers more than 95% of total TV spend.
Telecommunications and financial mostly remain at the top like
Many Brands are Pakistan based or its media released from Pakistan like Unilever, Nestle, Coke, Huawei, Homex Paint Continental Biscuits, Samsung, GFC fan etc.
During the ramazan mostly Pakistan based clients adopt sit and see policy and remain silent. 6:00 PM to 10:00 PM is most popular and high rated time slots, 42% burning is between these time slots.
After entering the Pakistani media gurus Afghani Channels have been cluttered due to value added like Promo, Scrolls, PIP and Opening/closing. Before 2013 all such type of advertisement was not there.
TOP 15 Main CategoriesTE
LECO
MMUN
ICAT
ION
DRIN
KS
FINAN
CIAL
SER
VICE
S
CONS
TRUC
TION
S
GOVE
RNME
NT
MISC
ELLA
NEOU
S
FOOD
S
PHAR
MACE
UTIC
ALS
RETA
IL OU
TLET
S
VEHI
CLES
/SPA
RE P
ARTS
TOUR
ISM
FUEL
COSM
ETIC
S/FA
SHIO
N
HOUS
EHOL
D/OF
FICE
GOOD
S
CORP
ORAT
E IM
AGE
20.517.7
10.3 9.5 8.45.5 5.2 4.8 3.6 2.8 1.9 1.8 1.6 1.4 1.3
TOP 15 Sub CategoriesPH
ONE
SERV
ICES
JUIC
ES /
ENER
GATI
C
CONS
TRUC
TION
COM
PANI
ES
GOVE
RNME
NT
BANK
S
CHAI
N ST
ORES
MISC
ELLA
NEOU
S
VEHI
CLES
HOSP
ITAL
S/DA
WAK
HANA
MILK
AND
DAI
RY P
RODU
CTS
CARB
ONAT
ED S
OFT
DRIN
KS
PHON
E SE
TS
INVE
STME
NT/LE
ASIN
G
CHAR
ITY
ORGA
NISA
TION
S
MEDI
CEN
18.2
15.0
9.58.4 8.3
3.6 3.4 2.8 2.6 2.6 2.3 2.2 2.0 2.0 1.9
TOP 15 PlayersGO
VT O
F AFG
HANI
STAN
ETIS
ALAT
ROSH
AN C
ORPO
RATI
ON
MEMA
R SH
AHR
CONS
TRUC
TION
GINS
ENG
ENER
GY D
RINK
AZIZ
I BAN
K
AFGH
AN T
ELEC
OM
CARA
BAO
ENER
GY D
RINK MT
N
COCO
COL
A
BANK
MILL
IE A
FGHA
N
JAMI
YAT
HILA
L AHM
AR
BAKH
TAR
BANK
PAMI
R IN
DUST
RY
ALP
HERB
AL M
EDIC
INE
7.86.7
4.6 4.1 4.03.3 3.1 2.9 2.6 2.3 2.0 2.0 1.9 1.5 1.5
Top 15 BrandsAF
GHAN
POL
ICE
DEPA
RTME
NT
ETIS
ALAT
ROSH
AN C
ORPO
RATI
ON
SCC
BUILD
ER
GINS
ENG
ENER
GY D
RINK
AZIZ
I BAN
K
CARA
BAO
ENER
GY D
RINK MT
N
GOVT
OF A
FGHA
NIST
AN
COCA
COL
A
AFGH
AN T
ELEC
OM
BMA
LEAS
ING
JAMI
AT H
ILAL A
HMER
BAKH
TAR
BANK
ETIS
ALAT
SIM
CAR
D
5.1 5.04.6
4.1 4.03.2 2.9 2.6 2.3 2.3 2.1 2.0 2.0 1.9 1.8
TOP 15 Cluttered Programs by consumed time
MERA
BAK
SHIS
H
GUL S
IYAH
SHUM
A-O-
MILL
ION
SABA
-O-Z
INDA
GI
POOL
SIY
AH
INTA
KHAB
BAN
INDA
MA
WAD
I GAR
AK H
AA
ABAR
SIT
ARA
100
SANI
A
SHIK
AR C
HEE
TOTA
HAI
SHI
KAST
A
SALA
M
MAAH
E M
EHAR
BAZI
MAR
G
MEDA
N-E-
SABZ
3.1
2.32.1
1.8 1.81.5 1.5 1.4 1.3 1.3 1.2 1.2 1.1
0.9 0.9
TOP 10 TV Channels by revenue
OTHERS
NOOR
LEMAR TV
TAMADON
KHURSHID
AYNA TV
AREZU TV
1 TV
SHAMSHAD
ARIANA
TOLO TV
8.0
0.9
2.3
2.7
3.9
4.1
5.3
14.4
16.1
19.9
22.0
Day Part Split by consumed time
AFTERNOON22%
EVENING14%
LATE NIGHT6%
LATE PRIME TIME3%
MORNING21%
PRIME TIME34%
Daily Airing Trend
Based on consumed time. Advertising dip after EID01/
07/20
15
02/07
/2015
03/07
/2015
04/07
/2015
05/07
/2015
06/07
/2015
07/07
/2015
08/07
/2015
09/07
/2015
10/07
/2015
11/07
/2015
12/07
/2015
13/07
/2015
14/07
/2015
15/07
/2015
16/07
/2015
17/07
/2015
18/07
/2015
19/07
/2015
20/07
/2015
21/07
/2015
22/07
/2015
23/07
/2015
24/07
/2015
25/07
/2015
26/07
/2015
27/07
/2015
28/07
/2015
29/07
/2015
30/07
/2015
31/07
/2015
0
10000
20000
30000
40000
50000
60000
Bank Category- Share of Spend
AFGHAN UNITED BANK1% AFGHANISTAN INT BANK
9%
AZIZI BANK30%
BAKHTAR BANK15%
THE AFGHANISTAN BANK1%
GHAZANFAR BANK5%
KABUL BANK4%
MAIWAND BANK7%
BANK MILLIE AFGHAN28%
Air Line CategoryShare of Spend
ARIANA AFGHAN AIRLINES74%
EAST HORIZONE16%
KAM AIR7%
SPICEJET AIRLINE3%
Milk and Dairy Products Share of Spend
LAYLA CREAM15%
MASHAL YOGURT16%
MUMTAZ CREAM50%
PAGAH DAIRY PRODUCTS
10%
RIZWI DAIRY PRODUCTS9%
Telecommunication (Phone Services) Share of Spend
AFGHAN TELECOM20%
ETISALAT27%
MTN13%
ROSHAN CORPORATION32%
SALAM TELECOM8%
Mobile Phone SetsShare of Spend
AL MOBILE 8%
HUAWEI HONOR 4C49%
LP A5 MOBILE PHONE17%
MZ SAMSUNG GALAXY20%
TECMOR MOBILE6%
Drink Category Share of Spend
GINS
ENG
ENER
GY D
RINK
CARA
BAO
ENER
GY D
RINK
SUNN
Y EN
ERGY
DRI
NK
COCA
COL
A
HAPP
Y EN
ERGY
DRI
NK
POW
ER E
NERG
Y DR
INK
SUNE
ACH
JUIC
E
PART
Y EN
ERGY
DRI
NK
ALTU
NSA
JUIC
E
SHAF
A AN
AAR
JUIC
E
MINU
TE M
AID
PULP
Y
BIG
BEAR
ENE
RGY
DRIN
K
SEGA
R SA
RI
NUTR
I-C
TAK
DANA
JUIC
E
SPEE
D EN
ERGY
DRI
NK
BEST
VIP
ENE
RGY
DRIN
K
GOLD
EN LI
FE D
RINK
26.4
19.4
9.6 9.57.7
4.3 3.7 3.5 3.3 3.2 2.8 2.0 1.4 1.1 0.9 0.7 0.2 0.1
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Phones/Faxes Phone: +9221-34583302-3 Fax: +9221 34576659