Proprietary and Confidential.

Proprietary and Confidential.

Ab

ou

t S

tub

Hu

b

– 20 million tickets listed on StubHub every day

– On any given day, there are over30,000 events on StubHub

– 50% of tickets purchased on StubHub arebelow the printed face value

– 2000: Four tickets purchased per day

– 2012: One ticket purchased every second

Proprietary and Confidential.

Ch

alle

ng

es a

nd

Op

po

rtu

nit

ies

– 2012 double digit growth goal(without double digit spend increase)

– Personalization a company wide initiative

– Push to innovate and discovernew technology / platforms

– Reach and engage our unreachable audience

– Improve effectiveness and efficiencyof our display spend

– Create more connected marketing

Proprietary and Confidential.

– Deliver dynamic messagingoutside of email channel

– Real Time Bidding with 1st party data

– Right message, Right time, Right channels

– Ability to accurately trackprogram effectiveness

– Sequential messaging (orchestration)gets better

Wh

y D

isp

lay

Ad

Ret

arg

etin

g

Proprietary and Confidential.

Stu

bH

ub

So

luti

on – Orchestrate programs with

sequenced and rule-driven messaging

– Integrate display ads, based on ourknowledge and data

– Deliver richer proactive display ads

– Drive retention and frequency of sale

Proprietary and Confidential.

Stu

bH

ub

So

luti

on

genre

geography

venue

team

recency

preferenc

e

purchasehisto

ry

email + display

email only

display only

orchestration

crmstubhub

webadobe

emailresponsys

data

personalization

contacts

integration targeting

behavior

data

timing

execution

display

email

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

opted in?

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

opted in?

yes

send emailwith browse / abandon genre

serve display adswith browse / abandon genre

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

opted in?

yes

send emailwith browse / abandon genre

serve display adswith browse / abandon genre

webemail

display

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

opted in?

yes

send emailwith browse / abandon genre

serve display adswith browse / abandon genre

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

opted in?

yes

wait

2days

purchased?

send emailwith browse / abandon genre

serve display adswith browse / abandon genre

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

opted in?

yes

wait

2days

purchased? endprogramno

send price alert emailsend emailwith browse / abandon genre

serve display adswith browse / abandon genre

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

opted in?

yes

no

wait

2days

purchased? endprogramno

send price alert emailsend emailwith browse / abandon genre

serve display adswith browse / abandon genre

serve display adswith browse / abandon genre

Proprietary and Confidential.

Car

t /

Bro

wse

Ab

and

on

men

t startprogram

opted in?

yes

no

wait

2days

purchased? endprogramno

wait

7days

endprogram

send price alert emailsend emailwith browse / abandon genre

serve display adswith browse / abandon genre

serve display adswith browse / abandon genre

Proprietary and Confidential.

Pu

rch

aser

sstart

program

opted in?

wait

30days

purchased? endprogram

wait

30days

endprogram

serve display adsbased on preference

or past purchase

send price alert emailsend emailbased on preference

or past purchase

serve display adsbased on preference

or past purchase

yes

no

no

Proprietary and Confidential.

Pu

rch

aser

sstart

program

opted in?

wait

30days

purchased? endprogram

wait

30days

endprogram

serve display adsbased on preference

or past purchase

send price alert emailsend emailbased on preference

or past purchase

serve display adsbased on preference

or past purchase

yes

no

no

Proprietary and Confidential.

Pu

rch

aser

sstart

program

opted in?

wait

30days

purchased? endprogram

wait

30days

endprogram

serve display adsbased on preference

or past purchase

send price alert emailsend emailbased on preference

or past purchase

serve display adsbased on preference

or past purchase

yes

no

no

email

display

crm profile

Proprietary and Confidential.

Ear

ly R

esu

lts

– Millions of known customers and prospects now reachable across email and display

– 5 fully automated marketing programs

– Direct and influenced conversions

Proprietary and Confidential.

Nex

t S

tep

s

– Testing, testing, testing

– Use predictive modeling data for frequency

– Look-a-like audiences based on performance of known customers

– Using display to influence email and vice versa