Ad Campaign for Godiva Chocolatier

Post on 18-Oct-2014

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description

My partner and I created an ad campaign for retailer, Godiva Chocolatier. We both strategized our campaign. I worked mostly on the art direction but did some of the copy writing as well.

Transcript of Ad Campaign for Godiva Chocolatier

Agency BelleLucy Ye & Rebecca Beyer

Godiva is perceived to be an overly expensive chocolate brand that is only good for special occasions.

Our Challenge

Our TargetMeet Julia

Spoil yourself with Godiva because you deserve it.

Our One Thing

Range of Work

You are worthy of Godiva.

Our Recommendation

In-Store Idea

Thank You!