Post on 26-Jan-2015
description
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Actionable Insights from Actionable Insights from
Big Data in Affiliate MarketingBig Data in Affiliate Marketing
Actionable Insights from Actionable Insights from
Big Data in Affiliate MarketingBig Data in Affiliate Marketing
www.PerformanceHorizon.com
The Obligatory Bullets SlideThe Obligatory Bullets Slide
• What Big Data is…• Why is Big Data suddenly a
buzzword?• What Big Data is NOT…• What you can’t forget…• What’s Next for Big Data?
www.PerformanceHorizon.com
What is Big Data?What is Big Data?
Data that is so large and complex it
becomes hard to “process”
But its more than just processing:
Capture, collect, analyze, and visualize
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What is Big Data?What is Big Data?
Amazon sells 300K items a day In 10 countries
Millions of ProductsHundreds of Categories
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Why is Big Data suddenly a buzzword?Why is Big Data suddenly a buzzword?
NoSQL – Not Only SQL
Hadoop
Mongo
Redis
Cassandra
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What Big Data is NOT…What Big Data is NOT…
Big Data is not a new term – it’s been around since the 1990’s
Big Data is not cheap!Big Data is expected to drive $34B in IT spending in 2013 and create 4.4 million
jobs by 2015
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What Big Data is NOT…What Big Data is NOT…
Data is not an answer and neither is Big Data
Information leads to answers and data supports information and decision
making
Quantitative Data will lead us to Qualitative Decisions
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What you What you CAN’TCAN’T forget… forget…
3 Keys
Quality Assurance
Proper Correlation
Data with Intention
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What’s Next for Big Data?What’s Next for Big Data?
Big Data will become smart data• Minute to minute sales data - by
location, by SKU, by customer by location
New data means:• Better targeting
• Better hiring
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What’s Next for Big Data?What’s Next for Big Data?
Hyper local marketing• Buy bread, get a coupon for butter
• Buy brand for $4, show generic at $2
Marketing moves to the aisle-level
Selling moves ever more to the web
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Thanks for listening…Thanks for listening…
Charles CalabreseVP of Operations
Performance Horizon Group
@ccalabrese3
Contact: Charles Calabrese Email: charles.calabrese@performancehorizon.comContact: Charles Calabrese Email: charles.calabrese@performancehorizon.com
www.PerformanceHorizon.com
AppendixAppendix
Video via BBC - http://www.bbc.co.uk/news/technology-21535739
Origins of Big Data - http://bits.blogs.nytimes.com/2013/02/01/the-origins-of-big-data-an-etymological-detective-story/?smid=tw-share
Size of Big Data - http://www.cio.com/article/728854/Big_Data_is_a_Solution_Looking_for_a_Problem?taxonomyId=600010
What you CAN’T Forget - http://podcasts.infoworld.com/t/big-data/big-datas-pitfall-answers-are-clear-compelling-and-wrong-211647