A platform that holds meaningful content that adds value to our local customers around our thought

leaders’ expertise resulting in new business opportunities & recruits

Accenture Insights

WHY ACCENTURE INSIGHTS

VERY OLD WEBSITE OUTDATED CONTENT

PEOPLE CUSTOMER JOURNEY INSIGHTS

STRATEGIC CONTENT MARKETING

Not designed for mobile devices, not optimized for todays search engines and security needs

Outdated technique and design

No customer relevance

Proactive content creation

People to People instead of b2b or b2c thinking

> 90% of the touchpoints with a brand are online

RELEVANCE AFTER EVERY CLICK

• Evergreens• Content that moves to act• Don’t tell but show

CLAIM THOUGHT LEADERSHIP

High quality content, produced by our experts, that aims to solve a clients problem

CONVERSION DRIVEN

Content is connected to:• Thought leader• Vacancy• Recruiter• Event

HOW DO WE ADDRESS THESE TRENDS?

HOW DOES THIS WORK?

HOW DOES THIS WORK?

Optimized high quality content SEORelevance: articles are connected to vacancies, which are connected to our people, which are connected to events, creating an infinite loop based on an algorithmUX design that stimulates interaction with Our People

ATTRACT

Optimized high quality content SEO

ATTRACT

A small number of keywords get searched for a lot. A lot of keywords get searched for a little. In many cases, the long tail of “natural language” searches can, in aggregate, be larger than the total

volume of short keyword phrase searches. The are also less competitive (and therefore easier to rank for), and more relevant (and therefore more likely to concert).

The “Long Tail” of SEO

Short Keyword Phrases“digital transformation”

Mid-length Keyword Phrases“digital transformation steps”

Natural Language Phrases“How to start with digital transformation?”

ENGAGE

Relevance: articles are connected to vacancies, which are connected to our people, which are connected to events,

creating an infinite loop based on an algorithm

CONVERT

UX design that stimulates interaction with Our People

Accenture InsightsFor more information about Accenture Insights contact:

Lennart Slooflennart.sloof@accenture.com

Visit www.accenture-insights.nl