Post on 10-Mar-2016
description
EMIRATES PALACE
IN ABU DHABI
its luxury online visibility
Presented by
NGUYEN EICHHOLZER Frédéric
MBA2B, IEMI-CMH
2011-2012
BRAND IDENTITY
With GOOGLE +1
GOOGLE PLACES
GOOGLE HOTEL FINDER
GOOGLE ADWORDS
SEO
The Emirates Palace strongly appears with the different
Google tools.
Hotel Finder quickly with:
EMIRATES, PALACE
ABU DHABI
Adwords with:
EMIRATES PALACE
ABU DHABI
LUXURY PALACE
BRAND IDENTITY
LUXURY BRAND
PALACE 7 STARS
MODERNISM
DESIGN
QUALITY SERVICE
BRAND IDENTITY
The Office of the Brand of Abu Dhabi (OBAD) has participated for the first time in the Abu
Dhabi Art 2011, where five Emirati graphic designers from the OBAD visual communications
team, showcased their inspiring art pieces in the Abu Dhabi Art Connections sections at the
Manarat Al Saadiyat in Saadiyat Island.
The OBAD visual communications teamis responsible for creating identities and integrating
them into visual applications. They also help government entities across the Emirate to adopt
and integrate elements of the Abu Dhabi brand into their own operations and corporate
identities to ensure that it aligns with the identity of the Emirate.
And then to transfer to online for an excellent marketing visibility. So brand identity position
of Emirates Palace is based on communication and visual marketing.
BRAND IDENTITY
Emirates Palace offers a great luxury brand with its car
service online visibility
LOCATION IDENTITY
Abu Dhabi Emirates Palace is in the first page of Google Places ABU
DHABI PALACE.
Emirates Palace Hotel Map | Abu Dhabi Satellite Map
geographical location: Abu Dhabi, United Arab Emirates, Asia
geographical coordinates: 24° 27' 43" North, 54° 19' 1" East
DIGITAL MARKETING
Detailed map of Emirates Palace Hotel in Abu Dhabi area Welcome to the Emirates Palace Hotel google satellite map! This accommodation placemark
is situated in Abu Dhabi, United Arab Emirates and its geographical coordinates are 24° 27'
43" North, 54° 19' 1" East. Original name (with diacritics) of the place is Abu Dhabi. See
Emirates Palace Hotel photos and images from satellite below, explore the aerial photographs
of Emirates Palace Hotel in Abu Dhabi area. This placemark was added by sujith.
This online visibility marketing strategy is excellent for the business of the hotel.
Emirates Palace Hotel 3D map in Google Earth
3D map of Emirates Palace Hotel in Abu Dhabi
You can also dive right into Emirates Palace Hotel on unique 3D satellite map provided by
Google Earth. With new Google Earth plugin you can enjoy the interactive Emirates Palace
Hotel 3D map within your web browser.
Explore Abu Dhabi and find Emirates Palace Online Visibility :
Abu Dhabi tourism
Abu Dhabi hotels
Abu Dhabi holiday rentals
Flights to Abu Dhabi
Abu Dhabi deals Abu Dhabi restaurants
Things to do in Abu Dhabi
Abu Dhabi travel forum
Abu Dhabi travel guide
Abu Dhabi photos
Abu Dhabi maps
PACKAGING OFFERS
Anantara Spa in Abu Dhabi Emirates Palace
The Anantara Spa offers beauty treatments and therapies in a setting inspired by Morocco and
Thailand. The spa offers seven treatment rooms, a Vichy shower system and the only
Moroccan Hammam from Abu Dhabi. Him & Her care is also available with double beds and
bathtubs.
PACKAGING OFFERS
GUIDED TOUR OFFERS
Guided tour of the mosque Sheikh Zaye Bin Sultan Al Nahyan,
one of the largest mosques in the world with 82 white marble domes.
Sheikh Zayed Mosque is the largest mosque in the UAE.
PACKAGING OFFERS
GUIDED TOUR OFFERS
Guided tour of the mosque Sheikh Zaye Bin Sultan Al Nahyan,
one of the largest mosques in the world with 82 white marble domes.
Sheikh Zayed Mosque is the largest mosque in the UAE.
GUIDED TOUR OF THE CITY OF ABU DHABI
Modern buildings in Abu Dhabi
CUSTOMER LOCATION IDENTITY
International customers
National customers
Local customers
Modern buildings in Abu Dhabi
DESTINATION
ABU DHABI
HOLIDAYS BUSINESS
LUXURY E.A.U
ESCAPE DESERT
QUALIFIERS
SEO Strategy
Visibility performances
RESTAURANTS
Le Vendôme Brasserie
Le Vendôme Brasserie, with elegant indoor (90 seats) and outdoor (100 seats), offers an
international culinary which delights in a lavish buffet setting.
The restaurant is located on lobby level (4th floor) of the Emirates Palace with an extensive
terrace overlooking the beach and marina.
QUALIFIERS SERVICE QUALITY
LUXURY RESTAURANTS
Delectable seafood and a divine fine dining experience await the customer at SAYAD
restaurant.
The Restaurant interior evokes the Arabian Gulf with its cool blue and pristine white decor.
QUALIFIERS
Palace Ceremony
The “Palace Ceremony” ensures a unique in-room dining experience. Emirates Palace can
serve, wait and pamper the customer in the privacy of his own room or suite while the
customer dine on gourmet dishes specially prepared for him.
QUALIFIERS
The Emirates Palace is huge, and statistics about it are staggering.
Its construction cost 1.5 billion euros and was undertaken while the Burj Al Arab in Dubai did
not exist. The Emirates Palace is:
• 1 km from the west wing and east wing.
• 400 rooms and suites. € 15,000 per night for the presidential suite.
• 2000 employees (about 5 per room).
• 1000 Swarovski chandeliers.
• 8000 palm trees in the gardens and private beach.
• 3 camels and camel drivers to entertain clients.
• 33 kitchens.
• The hotel boasts itself to be a 7-star hotel (no certified organization did not give this
certification), the same as the Burj al Arab in Dubai.
QUALIFIERS
Dances and music in Abu Dhabi
SHOPPING