Post on 07-Apr-2016
description
2014 EXECUTIVE SUMMARY
ב”ה
2014 ANNUAL REPORT2015 ACTION PLAN
Abraham’s Tent
2014 IN REVIEW
OVER 4,400 PEOPLEVISITED ABRAHAM’S TENT IN 2013
WE ALSO HOSTED OVER 1,000 BIRTHRIGHT PARTICIPANTS FROM DOZENS OF GROUPS
B Y T H E N U M B E R S
This past year saw a huge leap in the development of Abraham’s Tent programs, both in quality and quantity. Our overall participation more than doubled from last year, as we reached even more diverse audiences and engaged people more profoundly with well crafted programs.In addition to better marketing and significant growth in numbers, AT also invested in the professionalism of its programs, and in its relationships with other organizations. Connecting with various Birthright trip providers brought over a thousand participants to AT as part of their visit to the Old City. Our relationships with educational institutes made the process of referring students much smoother and more successful. By exuding warmth and providing quality, engaging programs and a friendly environment, and by working together with other organizations in Jerusalem, AT solidified its presence and became an essential part of any young person’s Israel experience. Many of those who came to AT for a night or two ended up extending their stays for a week or two, and many spent more time in Israel than initially planned because of their positive experience at Abraham’s Tent. At also placed emphasis on connecting participants to Jewish community and resources as they continue their travels and when they head back home.As incredible as this past year has been, with the strategic relationships we developed and our plans to expand for next year, it is the future that we are most excited about.
OVERNIGHTSTAYS
800
1,4731,650
1,0631,100
600
2012 2012 20122013 2013 2013SHABBAT
MEALSEVENT/PROGRAM
PARTICIPATION
E X P E N S E S
2014 2015
2014 2015
I N C O M E
• Expand capacity for all programs
• Develop more strategic partnerships with complimentary organizations
• Improve and market group programs
• Invest in organizational development
• Secure a long-term facility for full-time operation in central Jerusalem
Our plan for 2015 is to increase capacity while lowering overhead.How? By opening a new center in downtown Jerusalem that is open year-round, while outsourcing accommodations, Abraham’s Tent will be a leaner operation with more flexibility, and we can focus our energy on what we do best: Providing exciting and memorable Israel experiences. We’ll be able to reach many more people from more diverse demographics, and offer a larger array of services.
Facilities 48,738 36,000
Social Events & Shabbat Meals 25,400 45,000
Classes, Workshops & Tours 35,750 40,000
Lounge & Resource Center 3,201 5,000
Marketing 6,840 9,000
Development & Fundraising 17,376 18,000
Administration 20,000 25,000
Capital Expenses 1,850 8,000
Total Expenses $159,155 $186,000
Accommodations Income 9,052 5,000
Program & Groups Income 1,450 18,000
Annual Raffle 10,000
Monthly Donors 9,600 15,000
Grants 24,000 24,000
Fundraising 96,000
Total Income $140,102 $72,000
Balance - $19,053 - $114,000
FISCAL REPORT 2014-2015
2014EXPENSES
2015PLANS
NEW FOR 2015!
Facilities31%
ClassesWorkshops& Tours22%
Dev. & Fundraising
11%Social& Shabbat16%
Admin13%
Marketing 4% Capital 1% Lounge 2%
Yosef & Sorale Eichenblatt, Co-DirectorsOffice: 9 Diskin, Suite 40, Jerusalem, Israel 96440
US: 818-666-8237 | info@AbrahamsTentinJerusalem.com | Israel: 972-52-361-7703
www.AbesTent.com
Thank you for your support.
DONOR TYPE # OF UNITS VALUE # OF DONORS TOTAL
Donor < 0.5 various many $14,400
Friend 0.5 $900 8 $7,200
Sponsor 0.75 $1,350 5 $6,750
Supporter 1 $1,800 4 $7,200
Contributor 2 $3,600 4 $14,400
Partner 3 $5,400 2 $10,800
Benefactor 5 $9,000 1 $9,000
Pillar 10 $18,000 1 $18,000
Guarantor 15 $27,000 1 $27,000
2015 Fundraising Goal: $114,00064 UNITS AT $1,800 PER UNIT
2015 FUNDING PLAN