DS | CX

DS | CX

DS | CX

DS | CX

Yaniv Michaeli

UX guide & mentorCreating digital experiences since 1998Lead the UX groups @ Netwise & Matrix

DS | CX

Model of thought

DS | CX

Digital Customer

Experience

ResearchStrategyConcept

Why? What?How?

PersonNeed

Situation

DS | CX

DS | CX

Strategy

Technology

Customer

Operations

DS | CX

Peaks & Valleys

It’s all about emotions

DS | CX

WaitPayChoose Receive Service

DS | CX

WaitPayChoose Receive Service

DS | CX

Wait

Pay

Choose

Receive

Service

DS | CX

Wait

Pay

Choose

Receive

Service

DS | CX

Wait

Pay

Choose

Receive

Receive

Service

Wait

Pay

Choose

Receive

Service

DS | CX

Project flow

DS | CX

Brief: vision & goals

Research: customer needs

Research: market reference

DS | CX

IDEA

IDEA

IDEA

Concept

DS | CX

Design and Interaction

Content

DS | CX

Thank you

yaniv.michaeli@gmail.com972-52-6008006