AAUP 2014: University Presses in Space

Post on 15-Jun-2015

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Katie Hope shared the experience of MIT Press and partners in launching the University Presses in Space cooperative marketing site.

Transcript of AAUP 2014: University Presses in Space

The Presses

The University of Arizona Press

University of Akron Press

Cambridge University Press

University of Chicago Press

Columbia University Press

University Press of Florida

University Press of Kentucky

Georgetown University Press

Johns Hopkins University Press

University of Minnesota Press

The MIT Press

National Academies Press

University of Nebraska Press

Princeton University Press

Purdue University Press

RAND Corporation

SUNY Press

Texas A & M University Press

University of Texas Press

Wesleyan University Press

Press Marketing Efforts

What’s Next?

•Scalability• Expedite with a template• Other areas

•Fulfillment/Shopping cart

•Cross press marketing• Discoverability

• Original content

• Bundling

• Book clubs

• Author involvement

• Community (space geeks like to interact)

• iupinspace.org

THANKS