Post on 11-Jan-2016
description
AuthorizIDAnti-counterfeit Proactive System
in technical collaboration with Techno-Sciences Inc, USA
info@e14tech.in Proprietary Information
141/A Great Western Building,Medows Street Ext Fort, Mumbai-400023Website: www.e14tech.ine-Mail: info@e14tech.inPhone: +91-9820 315 314Fax: +91-22-22831652
Counterfeiting On The Rise
Fake goods sales has been estimated to rise
by 20% YOY
In India counterfeit sales are projected to
reach Rs.55,000cr by 2013
FMCG Sector - maximum losses of up to 45%
with an average loss of 25% market share
Pharma - 12-25% of medicines made in India
are estimated to be fake
Globally fake drug industry totals to $90 billion
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Duplicates & Deceptions
Existing Counterfeited products:
128 ‘known versions’ of Parachute hair Oil
113 versions of Fair & Lovely Creams
44 copies of Vicks VapoRub
38 versions of Clinic Plus Shampoos
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Counterfeiting Effects
Loss in Market Share
Companies are losing market share to counterfeit products
every passing day
Harming the Users
Due to sub-standard quality; consumers commonly suffer health
complications or in extreme cases it has caused loss of lives
Brand Reputation
Bad consumer experience on using duplicates; affects brand
reputation and can cause serious loss of hard-earned consumer
confidence to the company
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Counterfeiting Costs
ProductsFair & Lovely
Parachute Hair Oil
Vicks VapoRub
Abbott India
Estimated Annual Sales
Rs. 1675cr Rs. 500cr Rs. 380cr Rs. 11,700cr
Estimated loss in revenues
Rs. 400cr
Rs. 120crRs.
100crRs.
1100cr
Possible Revenue Gain (Just10% counterfeiting prevention)
Rs. 40cr Rs. 12cr Rs. 10cr Rs. 10cr
Trying to fight counterfeiting for the past few years, Pharma & FMCG
companies have now assigned budgets to setup dedicated teams
With limited resources, the limiting factor still remains information about
location and type of duplication
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Current Solutions - Holograms
Common belief exists that holograms cannot be counterfeited
Several straightforward and inexpensive ways exist to copy
holograms
Costs
Cost of well designed holograms can range from 5p to 20p per
Companies often need to introduce changes in their designs to
stay ahead of counterfeiters which attracts more fixed costs
Adds another process to the packaging line
Lack of infrastructure to verify authenticity of a hologram
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Current Solutions – Design Renewals
Companies sometimes change logos and packaging
designs to give a fresh look to an existing product
More often than that, companies make minor
changes to product packaging to stay ahead of
counterfeiters
Costs
Huge costs are involved – designing costs, new
machinery, clearing old inventory
Distributors regularly need to be kept informed
about new changes, which can prove difficult in a
country like India with remote towns and villages
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Current Solutions - Barcodes
Barcodes are increasingly becoming mandatory by government
agencies, but they still lack any authentication or verification use
Recently introduced 2D barcodes provide good logistical fidelity
Barcodes still largely remain tools to increase efficiency and
tracking capability
Barcodes are the easiest to counterfeit since even the most basic
printers now have inbuilt barcode printing capability
Small distributors and retailers lack the infrastructure to
authenticate barcodes
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AuthorizID – anti-counterfeit proactive system
AID system empower end consumers with an easy way to verify
authenticity of his/her product anytime from anywhere
Along with the manufacturing date and M.R.P. a unique AID
numerical code is printed on each item
Consumers can simply verify the authenticity of a product by
sending a SMS
If a code is found to be a fake, customer is informed not to use the
product and customer info is sent right away to the company
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AuthorizID – Features
Almost impossible to create a fake AID code – 1 in 10 Trillion codes
100% accuracy guaranteed
Unlike holograms doesn’t involve any additional steps during
packaging
In most cases system is deployed with no running or overhead costs
Manufacturers will automatically receive detailed reports about any
counterfeit product detected
Saves additional cost of holograms and complicated ink designs
which have to be constantly changed to avoid copying
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AuthorizID – Technology
AID servers provide unparalleled security for each and every product
manufactured
A Centralized Database System (CDS) and Automated Response
Engine (ARE) together create a low maintenance authorization service
Will be compatible with GS1 product serialization for Pharma sector
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An encrypted database file is provided to
the manufacturer with AID codes for every
batch
This file is then loaded onto AID printer
which prints an unique AID code on each
strip/packet
Company Info
E14 Technologies Pvt. Ltd. has a primary goal to develop new and
exciting products for rapidly developing markets, particularly India.
Our aim is to develop products that combine state of the art
technology, simplicity of design, function and have a mass appeal.
Core Businesses:
Pharmaceutical Inspection & Automation Systems
Product Verification Systems
Healthcare
Technology tie-up with Techno-Sciences Inc – RnD company based
in USA in business for more than 35 years
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Conclusion
AuthorizID – anti-counterfeit proactive system
Provides consumer protection against counterfeits
Helps catch counterfeiters
Boost sales and regain market share
Market Edge
Product differentiation
Brand owners can enhance the safety and well-being of consumers
while regaining market value and increasing sales
Maximize efficiency of product distribution channel by using
detailed feedback
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