astoryąrstAPPROACHtohuman-centered

DESIGN.

don’t call it a beta

don’t worry

you’re inthe right place

storyąrst.L I F E D E S I GN PH I L O SO PH Y

astoryąrstAPPROACHtohuman-centered

DESIGN.

storywhy ?

DESIGNempower.

ethic-actionable accountabilityand people-centric designwork

storymy

lou susiD E S I G N

design

or be designed

dynamic  media  institute

Bureau

investigationof

the laughterLifehe who laughs last laughs for eternity

embed myself

study the culture

understand the full context of life

find areasof unintended

usage to exploit

make fun

say wuh?

i know

i’m all overthe place, right?

don’t worry

you’re still inthe right place

next up ...

storybacka little bit a

QQ

Mommy,where did

come from?storyąrst

interactionD E S I GN

its almost inevitable

first assignment

boring

no context

give it some life

tell me a story

bring storiesto the room

ux wtf?

the future is a story

absurdity

an evening of

DESIGNinteraction

tactile

collaborative

real

social

fun

design

interactionD E S I GN

storyworkhere’s the

or

how to leverage a

storyąrstAPPROACH

for yourprofessional

DESIGNlife.

a quick case study

please note

this work is private and confidential

developpersonasas you go

human stories

not as technical as AGILE dev stories

ordinary, everydaylanguage

iterate on everything

not just the design

not just the code

common current standard practices

astoryąrstAPPROACH

the bigger picture

honest story

about today

be critical

be brutal

capture your current story

the story about who you are today

what do you want your story to be?

big blue sky

be ridiculous

never say ‘no’

‘we can’t’ isNOT an option

that shit’s boring

pretend your budget is limitless

pretend thatyou have

all the timein the world

pretend you have all the resources you need to do amazing work

dream big

now dream bigger

be big and bold

what would beyour ultimate story?

the story you’d like to tell the world

the story you’d like to leave behind

what story do you want others to tell?

do it

get nuts

own it

aim right foryour dream story

higher than she’s aiming, right?

keep iteratively designing + developing the story as

you progress

test with your target audience

test with your stakeholders

test with your anyone + everyone

listen

bring the feedback into your process

feed your stories

storyBIGGERwhat’s the

gonna be?

we live our stories

what’s our story?

storyourit’s

we gotta own it

THANKYOU

SpeakerRatehttp://spkr8.com/t/28611

stay in touchls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com

storyąrst.L I F E D E S I GN PH I L O SO PH Y

storyąrst.L I F E D E S I GN PH I L O SO PH Y

if you enjoyed

you’ll love ...

storyąrst.L I F E D E S I GN PH I L O SO PH Y

thank you