Post on 14-Jul-2015
disclaimer.This is a compilation of few researches which were published in other media and also a quick survey that my office gathered to
client project.
You may find it less accurate. Yep, it’s maybe true. All I want to share is just a flash brief, as snack-to-read, about e-commerce
consumer behavior of Indonesian people. That’s all :)
HELLO! MY NAME IS PETRALove to think strategic and visualize it to any platform. You may find me in awesome social movement for children @Lagu_Anak. Movie enthusiast? Yeah, me too!
E-COMMERCE INDONESIAIn number
7.10%Raise of B2C e-commerce 2013 to 2014
2.6bio(In US$) Billion sales figures in 2014
of internet users are digital buyer
eMarketer “Digital Buyer Penetration Across APAC”
Statista.com B2C “E-commerce Sales In Indonesia”
eMarketer “Nielsen Global Survey of E-commerce Q1
2014”
11%
E-COMMERCE INDONESIAIn number
7.10%Raise of B2C e-commerce 2013 to 2014
2.6bio(In US$) Billion sales figures in 2014
of internet users are digital buyer
eMarketer “Digital Buyer Penetration Across APAC”
Statista.com B2C “E-commerce Sales In Indonesia”
eMarketer “Nielsen Global Survey of E-commerce Q1
2014”
11%
E-COMMERCE INDONESIAIn number
7.10%Raise of B2C e-commerce 2013 to 2014
2.6bio(In US$) Billion sales figures in 2014
of internet users are digital buyer
eMarketer “Digital Buyer Penetration Across APAC”
Statista.com B2C “E-commerce Sales In Indonesia”
eMarketer “Nielsen Global Survey of E-commerce Q1
2014”
11%
24%Research the product/service
just a moment before the purchase.
Think With Google. 2014
TEND TO BEIMPULSIVE
SHOP TO FULFILL NEED OF ACTUALIZATION
“In consumer societies, people derive much of their social status through the goods, services and experiences they consume.
Traditionally, status was derived from having, owning or buying ‘more’ – either literally accumulating things, or consuming that which was rare, or expensive.”
Trend Watching, 2014 “Asian Trend Framework
HEY, LOOK AT MY TASTE!
“At the heart of each Asian consumer’s YOUNIVERSE is the desire to express and be
recognized for his/her individual tastes, personality and identity through consumption.
This is driven by the belief that this expression will enable consumers to shape their own destiny, to be in control (or at least have the feeling of control).”
Trend Watching, 2014 “Asian Trend Framework”
VISIT E-COMMERCE SITES
4 of 15Visit e-commerce site 1-3 in a week.
Quick survey to urban first jobber people in Jakarta
BEST TIME TO SHOP
A quick survey to respondent in Jakarta
IF THERE’S GREAT DEAL 62%
IF ONLY AVAILABLE ONLINE 50%
ANYTIME I WANT 27%
WHILE I’M BUSY 25%
A quick survey to respondent in Jakarta
I KNOW A PROMO FROM...
A quick survey to respondent in Jakarta
A quick survey to respondent in Jakarta
OTHERS DIGITAL MEDIA 55%
NEWSLETTER 35%
REFERENCE FROM
OTHERS32%
AND ALSO FROM CONVENTIONAL MEDIA
ELECTRONIC MEDIA 23%
PRINT MEDIA 7%
A quick survey to respondent in Jakarta
A quick survey to 60 respondent in Jakarta
PRICE LOW AND MANY DISCOUNTS
COMPLETE DISPLAY
FAST CUSTOMER SERVICE
57.65%
48.18%
18%
WHY ONLINE?
JAKPAT survey, 2015
TNS ‘Indonesia E-commerce Survey 2014’
78%
46%
43%
39%
24%
FASHION
GADGET
ELECTRONIC
BOOK&MAGS
GROCERIES
BIGGER SCREEN IS BETTER!
A quick survey to respondent in Jakarta
70%access e-commerce through Personal Computer (PC)
BIGGER SCREEN IS BETTER!
A quick survey to respondent in Jakarta
70%access e-commerce through Personal Computer (PC)
Easy to look many optionsMost daily used platform to
surfingI can bookmark easily
BIGGER SCREEN IS BETTER!
A quick survey to respondent in Jakarta
70%access e-commerce through Personal Computer (PC)
Easy to look many optionsMost daily used platform to
surfingI can bookmark easily
BIGGER SCREEN IS BETTER!
A quick survey to respondent in Jakarta
70%access e-commerce through Personal Computer (PC)
Easy to look many optionsMost daily used platform to
surfingI can bookmark easily
31%access through mobile application
A quick survey to respondent in Jakarta
BIGGER SCREEN IS BETTER!
DailySocial; eMarketer
PAYMENT PREFERENCE
A quick survey to 60 respondent in Jakarta
BANK TRANSFER
CREDIT CARD
E-BANKING
73%
45%
30%
CASH ON DELIVERY 27%
BUT SOMETIMES I DON’T WANT SHOP ONLINE
80%Thinks it’s because physical connection with product is important
A quick survey to respondent in Jakarta
BUT SOMETIMES I DON’T WANT SHOP ONLINE
80%Thinks it’s because physical connection with product is important
A quick survey to respondent in Jakarta
38%Product/service doesn’t match with expectation
BUT SOMETIMES I DON’T WANT SHOP ONLINE
80%Thinks it’s because physical connection with product is important
A quick survey to respondent in Jakarta
38%Product/service doesn’t match with expectation
27%Untrustworthy delivery service
BUT SOMETIMES I DON’T WANT SHOP ONLINE
80%Thinks it’s because physical connection with product is important
A quick survey to respondent in Jakarta
38%Product/service doesn’t match with expectation
27%Untrustworthy delivery service
18%Crinkle process