A Myth-busting presentation on Social Media

Post on 19-May-2015

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Charity Comms' Director Vicki Browning lifts the lid on social media's top myths and looks at how charities can make the most of this vital tool.

Transcript of A Myth-busting presentation on Social Media

Social Media Mythbuster

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Myth The First

Social Media is Free

Social Media Champions: Diabetes UK

Myth The Second:

A Facebook page is a social media strategy

Social Media Champions: Gingerbread

Myth The Third

You can’t control social media

Social Media Champions: Breast Cancer Care

Myth The FourthYou can’t fundraise on social

media

Social Media Champions: MS Society Join the Fightback

http://www.youtube.com/watch?v=4c75j215K7k&feature=plcp

Social Media Champions: MS Society Join the Fightback

Myth The Fifth

We must have a presence on all the latest channels

Social Media Champions: WPA Animal Protector

Myth The Sixth

Social Media is cosy

Social Media Champions: Dyslexia Action

Myth The Seventh:

An audience is a community

Social Media Champions: RNLI

Myth The Eighth

It’s all about the numbers

http://www.youtube.com/watch?v=KrXqjkQWkng

Social Media Champions: Missing People: The Big Tweet

Social Media Champions: Missing People: The Big Tweet

Myth The Ninth

Our audience doesn’t do social media

Digital Champions: Diabetes UK

Social Media Mythbuster Resources

www.charitycomms.org.uk

CharityComms’ Guide to Social Media for Charities: http://www.charitycomms.org.uk/articles/charitycomms-guide-to-social-media-for-charities

CharityChap: http://charitychap.com/