A Market-Leading Case Study in Purpose-driven Cross-Industry Collaboration

TiinaAlahuhta-Kasko@MarimekkoglobalCEO

Marimekko

Kirsi Seppäläinen@storaensobioSVP, Communications

Stora Enso

Kirsi Seppäläinen, SVP Communications, Stora Enso, Division Biomaterials

Stora Enso and MarimekkoRethinking raw materials in the textile and design industry.

Tiina Alahuhta-Kasko, President & CEO, Marimekko

12/7/20163

12/7/20164

TRANSPARENCY AND

TRACEABILITYDIGITALISATIONECO-AWARENESS POPULATION AND

INCOME GROWTH

8

Strengths:• Established player in the

textile and design industry

• Industry know-how

• Renowned for printed fabrics

Target:• Aims to increase the share of

more sustainable raw

materials in its collections

• Increase transparency in the

supply chain

Strengths: • Traceable renewable raw

material

• Know how in dissolving pulp

into viscose

Target:• Seeking for growth from new

industries due to changes in

business environment and

needs help to enter textile

industry

RAW MATERIAL

TEXTILE FIBRE YARN FABRIC END PRODUCT STORESPULP

IONCELL-F SOLVENT METHOD