Post on 28-Jul-2015
How I work
How I work
If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
Jim Stengel
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the process
uncertainty / patterns / insight clarity / focus
research concept prototype design
phase onediscovery
the client
Understand the brand and what the success metrics are.
understanding THE BUSINESS
stakeholder interview
stakeholder INTERVIEW
identify problem
why? why? why? why?
the root problem
the user
Next step, find out everything about the user
usersurvey
user Research
userinterviews
Gather information to help with decision-making.
Gather insight that might influence how the users might use the solution.
fieldstudies
Learn how people behave and get insight into how you should design interfaces.
featureanalysis
competitive ANALYSIS
positioninganalysis
Spot the gaps in the market and identify opportunities
Maps out existing features in a comparable way to identify industry standards and areas where to innovate
uxdesigner
the client
+ + = foundation solution
The Design Studio Method by Todd Zaki
work TOGETHER
theresearch
phase twostructure
create a STRATEGY
MOSCOW method
A list to help understand what is most important for the user.
Affinity map
A tool to organize a large number of ideas into their natural relationships.
cardsorting
information ARCHITECTURE
sitemap
Find patterns in how users would expect to find content or functionality
Create visual model of the content that allows the users to find the information they are looking for.
user FLOW
Making use of user flows helps ensure that a site is clear, intuitive, and usable.
task analysis
user journey
phase threeskeleton
sketching WIREFRAMES
rapiditerative prototype
Don’t get married to your ideas….
user TESTING
eyetracking
userinterviews
dataanalysis
A/Btesting
cardsorting
picturecards
surveytaskanalysis
Great design on the web doesn’t come from moments of inspiration. It comes from the continual iteration of every detail.
Paul Boag
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phase fourvisual
“A designer who does not present his or her own work is not a designer.”– Mike Monteiro in Design is a Job
VISUALIZING the USER EXPERIENCE
A user interface is like a joke. If you have to explain it, it’s not that good.
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repeatgreat UX never ends