A Great Ecommerce Platform Does Not Guarantee a Great Customer Experience

Agenda

• Overview of Ecommerce Platforms

• Ecommerce Platforms do not Address Site Performance

• The Revenue Impact of Slow Site Performance

• CDNs Allow Ecommerce Sites to Enter New Markets

• How to choose a CDN

Ecommerce Platform ‘must-have’ functionality

• Strong site management• Content management• Order management• Merchandising tools

Reasons to Adopt an Ecommerce Platform

• Scale up to reach new markets• Offload site management• Provide a rich user experience

• If you are in the market, check out the reviews on Jon Gregiore’s blog: http://www.cpcstrategy.com/blog/2013/06/ecommerce-platform-comparison/

Ecommerce Platforms

Detailed searching by category and price range

Larger, enhanced images with zoom

Interactive reviews

Real-time inventory lookup

Animations and Video

color swatching

Fabulous Features

• Provide a great user experience finding, viewing, and evaluating merchandise

• But, ecommerce platforms do not address speed, performance and page load times – especially the further away your customers are from the origin

THE IMPACT PAGE SPEED HAS ON REVENUE

2SECOND RULE

CONSUMERS EXPECT A WEB PAGE TO LOAD IN

2 SECONDS OR LESS

IMPACT OF PAGE LOAD SPEED

52%OF ONLINE CONSUMERS

STATE PAGE LOAD SPEED IS TIED TO THEIR SITE

LOYALTY

IMPACT OF PAGE LOAD SPEED

1 SECOND

DELAYDECREASES VIEWS BY 11% &

SATISFACTION BY 16%

IMPACT OF PAGE LOAD SPEED

IN 10 SECONDSYOU CAN LOSE

ALMOST 50% OF YOUR MOBILE USERS

IMPACT OF PAGE LOAD SPEED

IMPACT OF PAGE LOAD SPEED

This Wal-Mart example, shows that seconds make a difference in conversions to sales and therefore revenue.

IMPACT OF PAGE LOAD SPEED

SEARCH RANKINGS

IMPACT OF PAGE LOAD SPEED

• Google uses website load speed as an organic ranking factor

• Crawling your site will also take longer and potentially Google will not index your site if it takes too long

IMPACT OF PAGE LOAD SPEED

WORD GETS AROUND FAST

OF ONLINE SHOPPERS WILL TELL THEIR FRIENDS ABOUT A BAD EXPERIENCE ONLINE – FORRESTER RESEARCH44%

HOW CAN A CDN CAN HELP

Employ a Global Content Delivery Network

“Serving a global user audience from just one or two data center locations is difficult because of global Internet latency.”

“Global CDNs deliver top performance at the best cost efficiency”

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Site performance degrades as distance increases

Source: Source: CDNetworks network monitoring POP latencies

Ensure Site Performance With CDN

62%IMPROVEMENT!

DOWNLOAD TIME REDUCED FROM

1.3s to 0.48s!

With CDN

Without CDN

Website Acceleration

•Creates a ‘Fast Secure Tunnel’ over the Internet•Quickly deliver websites & applications globally to and from China•No CAPEX for Hardware / Software•In-country experts – licensing requirements, regulations, & monitoring•Fully integrated and managed services

Found increasing load time of the page from 400ms to 900ms – led to 25% reduction in traffic

Why Does it All Matter?

Faster Sites Perform Better

Found a 100ms of delay reduced revenue by 1%

Found that speeding up their website by 5 seconds increased their conversion rates by 7-12% and doubled # of visitors from search engine traffic

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Social Gaming CustomerGo-Live: Feb. 2012

3.7x traffic in 6 months

Source: Source: CDNetworks Performance Monitoring, 2012

Selecting the Right CDN

Dynamic Web Acceleration

Content CachingMedia Acceleration

Security

Dedicated Tier 1 Support Direct In-Country

Presence & Support

Global Availability in Emerging Markets

Dynamic Web Acceleration

PCI Certified

Global Content Delivery Network• Accelerating over 40,000 sites across 140+ PoPs around the globe•Integrated solutions: Performance, Security and Scalability•Industry leaders in reaching emerging markets

Thank you!Contact CDNetworksinfo@CDNetworks.com+1 877 937 4236 +44 203 514 7501

www.cdnetworks.com