Post on 29-Jul-2015
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We all aspire to live active and full lives
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Maintaining a balanced diet is critical to healthy and active living
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However, external forces make it hard to maintain a balanced diet…
Commute times are increasing
The proliferation of fast food chains Dearth of healthy food options
Bad foods taste better
Healthy items cost more
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These external forces can be reflected in current obesity trends
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A good diet consists of food and liquids, but liquids are more important
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56
Number of Days Humans Can go Without
Food Water
Source: How Stuff Works, How long can humans go without food or water?, Author Charles Bryant
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The beverage industry is huge, with many options for consumers to choose
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What if we could create a product that has…
Consumer Proposition
Great Taste
CostEffective
Availability NaturalIngredients/Sweetener
MultipleOccasion
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Current beverage offerings deliver on health or price, but not both
0 20 40 60 80 100 120 140 1600
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Nut
rition
al V
alue
* “Blue Ocean”
Space where our
innovation will exist
*Source: Nutritional value calculated by juice content and other factors, Beverage Digest 2012 -2013
Dollar Sales (000s)
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What kind of dollar sales could this idea potentially generate?
CSDs
Water
Isotonics
Juice
Drinks
Teas
SPSpec
Beverage Dollar Sales* ($20B)
A .1% share of the categorieslisted represents $20M in sales
Source: Beverage Industry, Beverage Category Sales
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We have the correct combination of factors to win in the market
“Sweetener”
Product Development
Market Research
Manufacturing Platform
Availability