Affiliate Marketing:Affiliate Marketing:Restructuring Strategies in a Restructuring Strategies in a

Multichannel WorldMultichannel World

Affiliate Marketing:Affiliate Marketing:Restructuring Strategies in a Restructuring Strategies in a

Multichannel WorldMultichannel World

Moderated by:

Jeff Molander

Moderated by:

Jeff Molander

Welcome to…Welcome to…

AgendaAgendaAgendaAgenda

• Meet the Panel

• State of the Industry (Brief!)

• Panel Discussion

• Your Questions

• Meet the Panel

• State of the Industry (Brief!)

• Panel Discussion

• Your Questions

Our Panel…Our Panel…Our Panel…Our Panel…

Stephen Fuller-RowellDirector, eCommerce

Chinaberry Inc.

Stephen Fuller-RowellDirector, eCommerce

Chinaberry Inc.

Our Panel…Our Panel…Our Panel…Our Panel…

Carol SteinbergVice President, eCommerce

David’s Bridal Inc.

Carol SteinbergVice President, eCommerce

David’s Bridal Inc.

Our Panel…Our Panel…Our Panel…Our Panel…

Amanda Watlington, Ph.D., APRPrincipal

Searching for Profit Inc.

Amanda Watlington, Ph.D., APRPrincipal

Searching for Profit Inc.

Your ModeratorYour ModeratorYour ModeratorYour Moderator

Jeff MolanderPrincipal

The Partner Maker LLC

Weekly Podcast: feeds.feedburner.com/WeeklyInsight

Jeff MolanderPrincipal

The Partner Maker LLC

Weekly Podcast: feeds.feedburner.com/WeeklyInsight

State of the IndustryState of the IndustryState of the IndustryState of the Industry

• Search’s Intersection with CPA Affiliates– Marketers Doing More Search!– Google – eBay (banning search affiliates)

• Marketers: New Value Expectations – Incremental Sales / Leads– Native Traffic

• New Metrics – Lifetime Value– New-to-File Customers

• Search’s Intersection with CPA Affiliates– Marketers Doing More Search!– Google – eBay (banning search affiliates)

• Marketers: New Value Expectations – Incremental Sales / Leads– Native Traffic

• New Metrics – Lifetime Value– New-to-File Customers

State of the IndustryState of the IndustryState of the IndustryState of the Industry

• Growth Challenges – Stalling (# of affiliates & revenues)– Shrinking

• Search-focused Affiliates Being Squeezed Out• Program Audits Revealing Too Many Naughty

Affiliates (rule breakers)

• Re-Defining Affiliate Programs– What You See is Not Always What You Get

• Operational Challenges– Inflexible Affiliate Networks

(tracking, reporting & payment)

• Growth Challenges – Stalling (# of affiliates & revenues)– Shrinking

• Search-focused Affiliates Being Squeezed Out• Program Audits Revealing Too Many Naughty

Affiliates (rule breakers)

• Re-Defining Affiliate Programs– What You See is Not Always What You Get

• Operational Challenges– Inflexible Affiliate Networks

(tracking, reporting & payment)