A STORY

On July 11, 1989 the melting pot of a city that is Tijuana, located on the 32nd parallel north, officially turned 100 years old.

It was during that celebration that Salvador ‘Sal’ Valera was born. He would grow up like many people of his generation: not knowing exactly what he wanted to be.

He’s been in moviemaking, theatre, architecture, graphic design, TV, business and marketing. Everywhere he’s been and from everyone he's met, he has learned a little bit.

Having all these career options was daunting for Sal, as it is to many people in their late teens with big ambitions.

And then, looking back at his experiences he found a common denominator, the backbone of his every endeavor: storytelling.

So Sal knew exactly what to do: assemble a team of professionals to solve the toughest communication problems.

We have learned a lot.

Our mission is simple: to turn a profit for ourselves, for our clients and for our allies out of what we love: designing experiences that tell stories to move people.

We tell stories through branding...

...(and, boy, do we love visual identities).

We also tell stories through advertising...

...and web design...

...as well as social media.

AbibaAdriana Mendioléa ConsultoríaAmbixArboleda ResidencialAuravia Travel GroupA y A Negocios

Bella Vista Social Club & CafféBlueBox VenturesBorder X BrewingBrava CunaBuilding Technology GroupBustamante Realty Group

Casas VisiónCentro de PeriodonciaCIG ConsultoresClick BajaClub Rotario Tijuana AguacalienteConsejo Coordinador Empresarial

Consejo de Desarrollo de TijuanaConsultorio NaturaCoparmex TijuanaCreative AV ServicesCámara Nacional de la Industria de Desarrollo y Promoción de Vivienda

Dionisio Del ValleDr. Roch

Electrónicos MeriElevadores EV InternacionalEmpleos de Tijuana

FloristeríaFrasa DesarrollosFundación Julio César ChávezFurniture & Matress Warehouse

Hornero ExpressHornero RestauranteHospital de Salud Mental Tijuana

Instituto Nacional de la JuventudInvictus Advisors

Jani Source

Kaloni

LexicaLomas Santa Fe

Misión 19Moderate Majority

Partido Revolucionario InstitucionalPounce ConsultingProductos DiamondPromoCasaProPets

Rancho La PuertaRancho TecateReal Santé SpaRosaritoRowlbertos

San Diego Global Knowledge University

San Marino ResidencialSan Ysidro Education Vanguard FoundationSecretaría de Seguridad Pública Municipal de TijuanaSenderaSibaria ToursSmart ContainerSOS TaxSpa & NailsSporturfSuzuki

Testa MarketingTijuana Innovadora

Urban Living

VIA CorporativoVita SpaVossi

We’re proud of our clients.

...we have one value: quality.

In our work and in our care for each client.

Quality means always wanting more.

32mkt.com | info@32mkt.com | +52 (664) 290-4000, 290-9019

We don’t have values...

Won’t you let us do more?