Excellence inHealthcare Marketing

Excellence inHealthcare Marketing

AdvertisingDOES NOT

work.

$ $$$$$$$

AdvertisingDOES NOT

work.

AdvertisingDOES NOT

work.BEST PRACTICESTO MAKE9

1Spend $ to make $.

1 07Spend $ to

make $.

. of gross revenue%

1 1Spend $ to

make $.

%07of gross revenue.

%

+

2 Chooseyour DRGs

wisely.

DOA’s

CASH COWS

CHRONICPATIENTS

SUPERSTARS

3 .Integrate

your efforts

Horizontal Value Maximizer

© THE HEAVYWEIGHTS

Vertical Volume Maximizer

© THE HEAVYWEIGHTS

HEALTHSYSTEM

4 TargetPRE-episode

patients.

BobBob

RoxanneRoxanne

5 Master the media mix

message andmovement.

media mix

message

movement

Take a free heart evaluationat ACallToChange.org

6 OPT-INmarketing

— IS NOT —

optional.

REMEMBER:

6

25,000

25,000

5000

25,0005000

1000

25,00050001000

500

25,00050001000

5007 Become the

PatientDistribution

Czar.

Early DetectionCall Center

Early Detection &Wellness Center

PCP CTScan

CardioAppointment

BY PHONE

FACE TO FACE

25,00050001000

5008Capitalizeon

Co-risks.

250 125

500

350orthopedicissues

BMIover 35

sleepdisorders

cardiovasculardisease

9 Followdownstream

revenue.

1Spend $ to make $.

2 Chooseyour DRGs

wisely.

3 .Integrate

your efforts

4 TargetPRE-episode

patients.

5 Master the media mix

message andmovement.

6 OPT-INmarketing

— IS NOT —

optional.

REMEMBER:

7 Become the

PatientDistribution

Czar.

8Capitalizeon

Co-risks.

9 Followdownstream

revenue.

AdvertisingDOES NOT

work.

AdvertisingDOES NOT

work.BEST PRACTICESTO MAKE9

$ $$$$$$$

Excellence inHealthcare Marketing

John LuginbillTHE HEAVYWEIGHTS

317-684-7777john@theheavyweights.com