Post on 23-Jan-2017
8 Ways That Successful Attorneys Get Clients Online
Larry Bodine and John FisherAttorneys and MarketersThe Mastermind Experience
1. Target 75 million potential clients
April 2016: the Millennial generation overtook the Baby Boomers as the largest generation in history.
This changes everything
BoomersPrintRadioTVPopup AdsDirect MailNewspaperYellow Pages
MillennialsOnlinePodcastsNetflixShareable contentContent marketingFacebookGoogle reviews
See “How Law Firms Can Successfully Market To The Millennials” at https://goo.gl/Uc8zDA
Target 75 million potential clients
Work and play on cell phones.
All over Facebook, Instagram, Twitter, Snapchat.
Expect businesses to give back, not just make a profit.
Tell stories with pictures.
Digital Natives
Social Media
Socially Conscious
Visually oriented
Your next client will visit on a cell phone
68% of digital media time now spent on mobile devices
Mobile 57%
Desktop32%
Tablet11%
Share of digital time spent
Comscore Global Media Report, July 2016
Not this…
Mobile website first
2. Social Media Marketing
54% of consumers said they’d be likely to hire a lawyer with an active social media presence Among Millennials only, 72% would
Thomson Reuters, “From Novelty to Necessity”
Facebook is by far the most effective social medium
3. Eye candy to overcome short attention spans.
Google “Pinterest Personal Injury”
60% of Millennials prefer to watch a company video than read a newsletter -- Animoto blog
https://youtu.be/2LKSFBlfOKA
4. Get people to share your contentBrand ambassadors
SharingLikingPinningTweetingSnapping,ForwardingCommenting
MastermindExperience.com
Bike Helmet Giveaway and Safety Event
Sinas Dramis personal injury law firm, Grand Rapids, Michiganhttp://lidsforkidsmi.org
MastermindExperience.com
5. Adapt to Google's artificial intelligence
Link building and other link schemes.Keyword stuffing.URL scamming.Thin content.
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Google's artificial intelligence
What works now Mobile friendly.Timely material.Localized information. In-depth articles.
“When Law Firm Marketing Confronts Artificial Intelligence” https://goo.gl/etC0Ws
6. PPC & SEO vs. Thought Leadership
MastermindExperience.com
PPC = Advertising
Content Marketing = Thought Leadership
“Why Law Firm SEO & Content Marketing Aren’t That Different”https://goo.gl/WF0PFz
MastermindExperience.com
7. Make the most of online reviews.
8. The magic of giving things away for free.
Cincinnati personal injury attorney Anthony Castelli
8. The magic of giving things away for free.
Bellevue, WA, personal injury attorney Dax Jones
MastermindExperience.com
Thursday, October 6, 2016 at the Hotel Sofitel on the Magnificent Mile in Chicago18 LawyersYour biggest marketing or management obstacleConstructive advice from participantsPersonal attention from John Fisher & me
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